Case Study
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GO-Live Date
March 28, 2024
Trusted Web Experts
Charlie Stanley
Website Architect
Daniel Bischoff
Web Solutions Consultant
Caleigh Pickard
Project Manager
Imelda Sotiri
Design Strategy
Nikki Vanderkooi
Content Strategy
Jack Kenzler
Layout Design
Boris Zarev
Content Integration
Katie Morman
Content Visualization
Zeeshan Aziz
Web Developer
Kenneth Kimbrell
Web Hosting Setup
Mehran Aziz
Web Developer Revisions
Heather Clark
Content Revisions
Callum Creed
Quality Assurance
Leanna Thesken
Marketing & Case Study
Michael Confalone
Training & Website Launch
Deanna Frimann
Resource Allocation
Goals
Overview
Meet Pee Dee Electric
Since 1939, Pee Dee Electric illuminates the lives of its members across North Carolina. With a vision to update their online presence while maintaining their commitment to the community, Pee Dee Electric partnered with Powerful. Their goal was clear: provide up-to-date content, simplify navigation, and showcase a modern, forward-thinking website that aligns with their mission to power a brighter future.
Keeping the Community Informed & Engaged
To bring the pulse of Pee Dee Electric’s community involvement and latest happenings to the forefront, Powerful reimagined the homepage with a dynamic layout. The “In the Spotlight” section now offers the latest news, ensuring that members are greeted with fresh, relevant content. There is also a dedicated “Community Involvement” section. Here, members can explore Youth Tour information, Scholarship opportunities, Co-op connections, and more. Showcasing these efforts on the homepage mirrors Pee Dee Electric’s mission to power a brighter future through active engagement, The dynamic homepage invites members to explore, participate, and stay connected with Pee Dee Electric’s initiatives.
Intuitive Interactions for a Seamless Experience
The new website introduces a task-oriented blueprint, which places critical member tasks—like reporting outages, paying bills, and accessing community information—front and center on the homepage. This thoughtful layout, equipped with clear call-to-action buttons, is designed with members’ convenience in mind.
Additionally, this approach is anchored by the integration of a Meridian login widget. Located in the hero section, the login box is intuitively designed for ease of use, allowing members to quickly access their accounts.
Challenges
One of the central challenges in Pee Dee Electric's website redesign was to create a modern and forward thinking presence without taking away from their established identity. The key was to enhance the overall visitor experience while ensuring that Pee Dee Electric's history and connection with their community remained intact.Solutions
Powerful approached this challenge through a collaborative design process with Pee Dee Electric. Together, they strived to ensure that every design choice reflected the cooperative's mission and values. The color scheme was a critical component of this strategy. The chosen colors align with Pee Dee Electric's branding and add vibrancy. The use of bold colors, engaging visuals and interactive sections creates a distinguishable online experience, emphasizing their forward-thinking approach and commitment to their members.Results
The successful redesign of Pee Dee Electric's website exemplifies how a collaborative design strategy can elevate a cooperative's online presence and member interaction. The fresh, vibrant design significantly enhances the online experience for members. The impact of this redesign extends beyond aesthetics; it draws visitors in and encourages active participation. This online transformation marks a significant milestone in Pee Dee Electric's ongoing journey to power a brighter future.Mobile gallery
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Quotes
Team Comments
From the outset, Pee Dee Electric demonstrated a steadfast commitment to a visitor-centric approach, as highlighted in their strategy session. This commitment is evident in the accessibility and intuitiveness of their site design. The visualization of their payment options page and the seamless integration of comprehensive app suites, like the news section within the news app and the Capital Credits lookup tool for unclaimed credits, underscore their dedication to crafting an experience that caters specifically to visitor needs.
This strategy significantly enhances the visitor experience. By simplifying the journey and providing essential tools that are both accessible and intuitive, Pee Dee Electric ensures that their digital platform is not only engaging but also highly efficient. Central to their approach is a deep consideration for visitor preferences and convenience, making sure that every aspect of the interaction is thoughtfully designed with the end visitor in mind.
Content Strategist
Page gallery
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