The Art of Content Integration: Furnishing Your New Digital Home

We're not only architects and builders, but also your devoted moving company for your valuable content.

We’re more than just your digital architects and home builders; we’re your trusted movers, transporting your content from the old to the new, optimizing it for a better site visitor experience along the way.

We begin as visitors to your existing website, performing a thorough audit of your content assets just like a moving company estimates how many boxes, trucks, and movers are needed.

Counting the number of pages, images, videos, web forms, PDF files, and more, we prepare with an audit of your existing assets.

Once we’ve assessed the size of the job, we roll up our sleeves and get to work. We carefully package each piece into our moving truck, ensuring nothing gets lost or damaged during the transition.

The Staple of Every Transition

This option is for the majority of your pages. As we move them over, we do all of the following:

Audit and Content Strategist review webinar with recommendations

Page creation and navigational hierarchy setup

Migration of text, images, links and documents

Add missing alternative text to all relative images for adherence to accessibility best practices

Ensure consistency in all heading case

Review content for spelling and grammatical errors

Creation of landing pages for each global navigation section with integration of navigation tiles

Break content into subheadings for improved readability

Convert lists of items into bullets for readability

Combine redundant content

Relocate content to relevant areas within site

Testing of all external links for relevance

Rename pages and URL slugs for clarity and brevity

Beyond the Basics

Next, we add an extra layer of care to some of your more important pages, offering a refreshed and optimized approach to your content. In addition to everything in the Standard Integration, we also:

Break down walls of words and reorder content by priority

Improve readability and comprehension by applying proven UX writing strategies

Enhance navigation within pages with internal links and anchor tags

Consolidate some pages and make more use of headings and bullet points for easy scanning

Create compelling call-to-action prompts to guide site visitor behavior

Delivering a Stunning Experience

Our highest tier of integration is reserved for your most important pages, where engagement is paramount. We reimagine the content, with our design team adding elements of flair and style to provide a truly engaging experience. In addition to everything in the High-Touch Integration, we:

Strategically use color to enhance understanding and draw attention to key points

Deploy micro animations for a more interactive visitor experience

Integrate iconography to distill complex ideas into easily recognizable graphics

Utilize advanced typography styles to add visual interest and enhance readability

Leverage vector graphics for visually appealing, scalable elements that look sharp on any screen size

Incorporate interactive elements to boost engagement and increase time spent on page

Create dynamic layouts that guide the site visitor’’s eye and tell a compelling story

Visualized pages example

Understanding Your Content Integration Options

Here’s a table to understand the features and benefits of our three tiers of content integration:

Features

Standard Integration

High-Touch Integration

Visualized Integration

Audit and Content Strategist review webinar with recommendations

Included

Page creation and navigational hierarchy setup

Included

Migration of text, images, links, and documents

Included

Add missing alternative text to all relative images for adherence to accessibility best practices

Included

Ensure consistency in all heading case

Included

Review content for spelling and grammatical errors

Included

Creation of landing pages for each global navigation section with integration of navigation tiles

Included

Break content into subheadings for improved readability

Included

Convert lists of items into bullets for readability

Included

Combine redundant content

Included

Relocate content to relevant areas within site

Included

Testing of all external links for relevance

Included

Rename pages and URL slugs for clarity and brevity

Included

Break down walls of words and reorder content by priority

Not Included

Included

Improve readability and comprehension by applying proven UX writing strategies

Not Included

Included

Enhance navigation within pages with internal links and anchor tags

Not Included

Included

Create compelling call-to-action prompts to guide user behavior

Not Included

Included

Consolidate some pages and make more use of headings and bullet points for easy scanning

Not Included

Included

Strategically use color to enhance understanding and draw attention to key points

Not Included

Included

Deploy micro animations for a more interactive user experience

Not Included

Included

Integrate bespoke iconography to distill complex ideas into easily recognizable graphics

Not Included

Included

Utilize advanced typography styles to add visual interest and enhance readability

Not Included

Included

Leverage vector graphics for visually appealing, scalable elements that look sharp on any screen size

Not Included

Included

Incorporate interactive elements to boost engagement and increase time spent on page

Not Included

Included

Create dynamic layouts that guide the user’s eye and tell a compelling story

Not Included

Included

From this table, you can clearly see how each tier of our service offers increasing levels of complexity and engagement to cater to your unique needs. Whether you need the basics done right with our Standard Integration, a more refined approach with our High-Touch Integration, or a complete visual overhaul with our Visualized Content Integration, we’ve got you covered.

After Content Comes Forms: Online Web Form Integration

As part of our comprehensive service, we recreate all of your web forms, building them with conditional logic to enhance the site visitor experience, and setting up the notifications, validations, and confirmations.

Build out of interactive form with all fields

Determination of required fields

Setup of notification delivery to form submitter and internal recipient

Customized confirmation message

Digging Deeper with PDF Files & Paper Forms

Reconditioning PDFs

As an additional enhancement to your website redesign, you can opt to have our team also recondition your legacy PDF files and bring the troves of content buried deep in these pages to the forefront of your website where the content can be easily searched and translated while you eliminate the need to “pinch and zoom” through this content that was originally purposed for print.

Undertake a detailed review of all your PDF files, extracting vital content to ensure accessibility and mobile-responsiveness.
Recondition and repurpose content from a PDF page to interact within the content management system with adherence to STAR standard (searchable, translatable, accessible, responsive)

PDF Paper Forms to Online Forms

With your approval, we convert cumbersome PDF forms into user-friendly web forms, enhancing the user experience and giving your team more control over the data you collect

Recondition and repurpose PDF forms into web forms integrated into the content management system with conditional logic
Determination of required fields
Setup of notification delivery to form submitter and internal recipient
Customized confirmation message

Your Content, Our Responsibility

Your content is more than mere text and images – it’s the lifeblood of your utility organization’s online presence.

Trust us to handle your migration with the attention and expertise it deserves.

Have Us Review Your Website’s Content