Mecklenburg Electric Cooperative & EMPOWER Broadband

Overview

About

With its rich history dating back to 1938, Mecklenburg Electric Cooperative (MEC) and its subsidiary, EMPOWER Broadband, has dedicated itself to illuminating rural America. With the need to enhance their online presence and effectively communicate their innovative services to a broader audience, MEC partnered with Powerful. This collaboration aimed at redesigning their website to reflect their commitment to innovation and member satisfaction.

Increased Engagement through Design

MEC sought to communicate their primary messaging goals: Unclaimed Capital Credits, News Spotlight, and Solar Information. To achieve this objective, Powerful implemented the Laurelhurst Promotional Blueprint. This framework brings MEC’s main messaging to the foreground of the homepage.

Central to the Laurelhurst Promotional Blueprint’s success is its ability to integrate essential information with an aesthetic appeal. Each segment of the homepage is thoughtfully designed to offer visitors an intuitive layout; combining brief descriptions, compelling imagery, and distinct action buttons. The blueprint’s strategic layout facilitates seamless navigation, encouraging members to explore in-depth content on the interior pages. As a result, MEC’s new website increases engagement and awareness about MEC’s initiatives and services.

Enhanced Branding & Design for Cohesive Communication

The Laurelhurst Promotional Blueprint is complemented by a cohesive branding and design strategy that aligns with MEC’s identity. The meticulous use of blue in the website’s color scheme mirrors the hues of their logo, creating a visual consistency that reinforces brand recognition. The thoughtful integration of MEC’s branding elements ensures that the website reflects their legacy of community service and member-first mission, further strengthening the trust and loyalty of their members.

The design also incorporates responsive layouts, ensuring a seamless visitor experience across all devices. This approach prioritizes accessibility, making sure that every member, regardless of how they access the site, receives the same high-quality experience. Through the blend of branding and functionality, MEC’s online presence becomes a powerful extension of their in-person services.