Case Study
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GO-Live Date
April 24, 2024
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Caleigh Pickard
Project Manager
Nikki Vanderkooi
Content Strategy
Anna Stopa
Design Strategy & Layout
Heather Clark
Content Integration
Lydia Burris
Vector Illustration
Katie Morman
Content Visualization
Alex Hathaway
Cyber Security
Kenneth Kimbrell
Web Hosting Setup
Mehran Aziz
Web Developer
Callum Creed
Quality Assurance
Michael Confalone
Training & Website Launch
Leanna Thesken
Marketing & Case Study
Deanna Frimann
Resource Allocation
Goals
Overview
Meet Mason PUD 3
Mason Public Utility District (Mason PUD 3) serves over 34,000 homes and businesses with electricity and fiber internet. With a commitment to core values such as safety, reliability, and community engagement, Mason PUD 3 sought to enhance their website to reflect these principles. To achieve intuitive design and increase the use of online tools, Mason PUD 3 partnered with Powerful.
Achieving Intuitive Design
With Mason PUD 3’s customers in mind, Powerful strategically placed action buttons on the homepage. These buttons are tailored to facilitate easy access to the most frequently sought services such as bill payment, starting or stopping services, and accessing traffic camera feeds. The intuitive design of these buttons ensures that customers can find what they need quickly and efficiently, aligning with Mason PUD 3’s core values of customer focus and solution-oriented services.
Visualizing Information for Increased Engagement
In addition to functional improvements, the website’s redesign breaks down complex information into simple, visually engaging elements. For example, the Start or Stop Electric Service page incorporates icons, imagery, checklists, and concise text boxes. These features guide visitors through the process without overwhelming them with jargon or dense paragraphs. This customer-focused, solutions-oriented page transforms how information is presented. As a result, the visualized page helps customers understand and manage their services better.
Brand Integration & Custom Design Elements
Incorporating Mason PUD 3’s brand identity, Powerful utilized the brand’s palette across the website. The subtle use of orange accents throughout the website enhances recognition and creates a consistent visual experience.
A Nod to Local Identity
The custom illustrated footer on the website deserves special mention for its creative integration of local elements such as oysters, a bald eagle, orcas, the Squaxin Island Tribe, Theler Wetlands, and the Olympic Mountains. This unique design element serves as a powerful tool for community engagement. By incorporating these local symbols, the website celebrates the rich history of the area Mason PUD 3 serves, aligning with its core value of community engagement.
Challenges
Mason PUD 3 was challenged to effectively align their web design with their specific communication goals. Mason PUD 3 required a platform that could adapt to their diverse and dynamic content needs-- particularly their emphasis on green energy initiatives.Solutions
To overcome these challenges, Powerful devised a custom floor plan for Mason PUD 3's website. The custom floor plan provided the flexibility needed to highlight these green initiatives directly on the homepage. Moving beyond the limitations of standard blueprints, Mason PUD 3 was empowered to integrate specific features that were crucial for achieving their communication goals. The homepage now features green energy practices and electric vehicle information. Opting for a custom floor plan provided Mason PUD 3 the creative freedom to tailor their design and content specifically to their objectives. This customization was crucial in prominently featuring their sustainability efforts.Results
Through a collaborative, detail-oriented design approach, Powerful successfully amplified Mason PUD 3's communication objectives. The impact of this tailored design enhances visitor engagement and education on sustainability initiatives. The custom floor plan strategically places interactive elements and key information on the homepage. This includes a prominent section on green energy initiatives that uplift their core value of sustainability. As a result, the custom floor plan ensures that visitors can easily navigate and engage with Mason PUD 3's offerings.Mobile gallery
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Quotes
Team Comments
With Mason PUD 3's website redesign, I am excited how seamlessly we integrated their brand palette to ensure both brand recognition and a modern, clean aesthetic. Thoughtful touches of orange were strategically sprinkled throughout, serving as accents that not only highlighted key elements but also injected a vibrant warmth into the design. The result is a harmonious blend of brand identity and contemporary elegance, captivating visitors with both familiarity and freshness.
Design & Layout
Page gallery
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