Case Study
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GO-Live Date
January 17, 2024
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Caleigh Pickard
Project Manager
Martha Stopa
Design & Layout
Ryan Arthur
Design Revisions
Nikki Vanderkooi
Content Strategy
Heather Clark
Content Integration
Katie Morman
Content Visualization
Mehran Aziz
Web Developer
Zeeshan Aziz
Web Developer
Callum Creed
Quality Assurance
Kenneth Kimbrell
Web Hosting Setup
Michael Confalone
Training & Website Launch
Leanna Thesken
Marketing & Case Study
Deanna Frimann
Resource Allocation
Goals
Overview
About
Lewis County Public Utility District (PUD) has a rich history that spans back to 1936, growing from its initial 60 customers to serving a diverse community of over 35,000. This growth reflects Lewis County PUD’s dedication to providing reliable, efficient, and cost-effective utility services. Driven by a commitment to preserve their legacy while effectively serving their community online, Lewis County PUD partnered with Powerful for a website redesign.
Innovative Engagement
The foundation of the website’s redesign was the implementation of Powerful’s Springwater Promotional Blueprint. The homepage now prominently features sections dedicated to Low-Income Programs, the Meter Refresh Program, and Broadband Services. Each section is carefully curated with compelling visuals, brief yet informative descriptions, and clear calls to action. This design ensures that Lewis County PUD’s main messaging goals are communicated effectively, without overwhelming their visitors. Instead of a cluttered presentation, the layout adopts a more inviting approach, encouraging customers to engage with the content and learn more about the services offered. The Springwater Promotional Blueprint’s subtle yet effective strategy ensures that the website connects with all visitors, making it easy for them to engage with the services most relevant to their needs.
Prioritizing Customer Service
With a vast service area and a significant customer base, it was crucial for Lewis County PUD to demonstrate their commitment to being reachable and responsive. By strategically positioning contact details in the footer of every page, the website ensures that visitors can find basic contact information and office hours without the need to navigate through multiple pages.
A dynamic ‘Contact Us’ form further underscores Lewis County PUD’s dedication to customer service. This form simplifies the process of reaching out to the PUD, inviting visitors to communicate their inquiries or concerns directly. From an administrative perspective, the form notifies the responsible person directly, ensuring that inquiries are addressed promptly. The backend is easy to manage, streamlining the process of responding to customer needs and enhancing the overall service delivery.
Challenges
Lewis County PUD sought to refine their brand visibility. Powerful was challenged to enhance Lewis County PUD's visual identity without compromising the integrity of its deep-rooted history and established brand. This delicate balance required a strategic design approach that could seamlessly integrate the old with the new, ensuring Lewis County PUD's branding resonates with both longstanding customers and newer generations.Solutions
In response to this challenge, Lewis County PUD and Powerful collaborated on a comprehensive design and branding strategy. This collaboration focused on incorporating a modern design that resonates with their rich history and core values. The design strategy involved a careful selection of color schemes, typography, and imagery that aligns with Lewis County PUD's core values.Results
With bold blue colors tied into the logo, the cohesive design elements now serve as a strong visual representation of Lewis County PUD. The refined branding conveys a unified message, making their website distinguishable and memorable. This strategic refresh has allowed Lewis County PUD to present itself as a forward-thinking utility while staying true to its roots.Mobile gallery
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Quotes
Team Comments
Utilities have an obligation to maintain an easy flow of communication back and forth to their customers. Lewis County PUD is thoughtful about their content and their ease-of-use. It was a great collaboration.
Director of Content & Design Operations
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