Cruz Baciewicz

About

Cruz serves as a Design Layout Specialist whose expertise lies in translating the visions of our utility partners into digital reality. Cruz plays a pivotal role in the journey from conceptualization to execution, ensuring that every website we craft is a true reflection of the utility organization it represents.

Cruz’s process begins with the style tiles and conceptual frameworks developed collaboratively with our utility partners. His exceptional ability to understand and interpret these foundational elements allows him to create web design layouts and experiences that are not just visually appealing but also deeply resonant with each utility partner’s unique identity.

In crafting the web design layout proposals, Cruz’s meticulous attention to detail shines through. He delves into understanding the nuances of each electric cooperative, broadband provider, statewide association or other utility partner alike, ensuring that every element of their new homepage and interior layouts is thoughtfully considered and precisely executed. His designs are a testament to our ethos of being “recognizably powerful,” seamlessly integrating aesthetic appeal with functional excellence in our signature web app collection.

Moreover, Cruz is committed to ensuring inclusivity in his designs. He rigorously tests layouts for color contrast compliance, adhering to web accessibility standards. This meticulous approach extends to his choice of fonts and typography, selected for their readability and ease of use, particularly for site visitors with vision impairments.

Cruz’s work is a blend of art and empathy, a balance of striking design and mindful inclusivity. His designs don’t just tell a story; they invite every visitor into an experience that is both engaging and accessible. In the realm of utility web design, Cruz’s creations stand out as benchmarks of excellence and innovation.