South Alabama Electric Cooperative

Overview

About

South Alabama Electric Cooperative (SAEC) operates an expansive network of approximately 2,832 miles of electric lines, serving a diverse and growing membership. As a member of PowerSouth Energy Cooperative and the Alabama Rural Electric Association, SAEC is dedicated to maintaining high standards of quality and reliability. Recognizing the evolving needs of its community, SAEC partnered with Powerful to design a new website. This collaboration marks a pivotal step in SAEC’s journey, aiming to enhance its online presence to reflect its longstanding commitment to service, community involvement, and member accessibility.

Anticipating Member Needs

Powerful’s task-oriented blueprint was central to the redesign. This approach carefully mapped out the primary tasks that SAEC’s members regularly engage in, such as starting or stopping service, exploring payment options, and accessing bill payment features. By prioritizing these tasks, Powerful aimed to simplify the visitor experience, ensuring that members could easily navigate and complete their intended actions without unnecessary complexity. This blueprint streamlines processes while understanding and anticipating the needs of the cooperative’s members, ultimately creating a more satisfying experience for members.

Conveying Core Values & Services

Through a collaborative process, SAEC expressed their goal to highlight key aspects such as community involvement, energy conservation resources, outage monitoring, and mobile home rebates. Powerful’s team of trusted web experts developed a strategy that focused on organizing and presenting this information in a way that resonated with SAEC’s members. By establishing clear visual hierarchy and navigation, this approach ensures that SAEC’s key information is both accessible and engaging. With easy-access to a variety of information, the website encourages members to explore various aspects of SAEC’s services and community initiatives.

Ensuring Accessibility for All

A critical aspect of the website redesign was adherence to the Americans with Disabilities Act (ADA) compliance standards. This compliance meant redesigning the website to be accessible to all visitors, including those with disabilities. Powerful achieved this through a variety of measures such as alternative text for images, keyboard navigation compatibility, and easily readable fonts. By incorporating ADA compliance into their redesign, Powerful enhanced the website’s usability while underscoring SAEC’s dedication to serving and respecting the diverse needs of its entire member base.