Case Study
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GO-Live Date
November 28, 2023
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Caleigh Pickard
Project Manager
Martha Stopa
Design & Layout
Joanna Velasquez
Content Strategy & Integration
Tabi Kashif
Content Architecture Setup
Zeeshan Aziz
Web Development
Mehran Aziz
Web Development Revision
Katie Morman
Content Visualization
Lydia Burris
Footer Illustration
Callum Creed
Quality Assurance
Deanna Frimann
Resource Allocation
Leanna Thesken
Marketing & Case Study
Goals
Overview
About
Originating from the vision of progressive farmers and aided by the Rural Electrification Administration, SEMO now serves a diverse range of households, farms, and businesses across several counties. The cooperative’s venture into high-speed fiber-optic technology in 2017 marked a significant shift in its service offerings, aiming to bridge the digital divide in rural areas. To effectively navigate this new domain and enhance its online presence, SEMO partnered with Powerful.
Connecting Rural Communities
A key aspect of the redesign was the integration of CrowdFiber. The search tool empowers members to effortlessly locate and register for fiber services specific to their geographical area, addressing the critical need for high-speed internet in rural areas. By providing a visitor-friendly interface, CrowdFiber simplifies the process of accessing fiber services. This tool enhances the accessibility of advanced technology, and fosters a sense of digital inclusivity and literacy among rural residents, driving forward SEMO’s mission of community empowerment and technological advancement.
Enhancing Services
The integration of SmartHub plays a crucial role in streamlining member interactions and enhancing overall service efficiency. SEMO members can now access their SmartHub accounts directly from SEMO’s homepage. By providing a simplified, direct path to account management, SEMO ensures that its members can handle their utility needs efficiently, without the hassle of complex navigation or delayed processing.
The integration of both CrowdFiber and SmartHub is a testament to SEMO’s commitment to bridging the digital divide and enhancing member services. With easy access to fiber-optic technology through CrowdFiber, and simplifying account management and service interactions via SmartHub, SEMO empowers their community. This website transformation underscores SEMO’s dedication to serving and evolving with its members, ensuring they remain at the forefront of modern utility services while retaining their core values and community-focused spirit.
Challenges
The primary challenge in this redesign project was to create a cohesive, yet distinct platform that catered to SEMO's 2 main services: electric and fiber. The goal was to develop a visitor-friendly interface that would allow members to easily navigate between these services. The website also needed to balance a unified brand image while clearly differentiating between the electric and fiber offerings.Solutions
To overcome these challenges, Powerful implemented a department header, allowing visitors to easily switch between electric and fiber services. The department header caters to the diverse needs of SEMO's members, providing a straightforward design. This visitor-friendly approach was complemented by different color schemes for each service, providing a visual distinction while keeping the layout similar for easy navigation. This subtle differentiation played a key role in ensuring a seamless yet distinct browsing experience.Results
The department header's easy navigation effectively blends 2 different service offerings into a unified online experience. The thoughtful use of color schemes to differentiate these services further improve the visitor experience, maintaining brand integrity while clearly distinguishing between service offerings.Mobile gallery
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Quotes
Team Comments
This redesign is much more than a technical revamp; it's about empowering the community. SEMO's new website brings essential services within easy reach of every member, ensuring that technology not only connects but also enriches rural communities.
Project Manager
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