Case Study
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GO-Live Date
March 25, 2024
Trusted Web Experts
Charlie Stanley
Website Architect
Daniel Bischoff
Web Solutions Consultant
Caleigh Pickard
Project Manager
Imelda Sotiri
Design Strategy
Stacey Horton
Layout Design
Nikki Vanderkooi
Content Strategy
Mehran Aziz
Web Developer
Callum Creed
Quality Assurance
Michael Confalone
Training & Website Launch
Kenneth Kimbrell
KML Map Integration
Leanna Thesken
Marketing & Case Study
Deanna Frimann
Resource Allocation
Goals
Overview
Meet Rapid Fiber Internet
Rapid Fiber Internet is well known for their high-quality services that help their community connect and grow. Rapid Fiber Internet partnered with Powerful to give their website a fresh, new look that matches the quality of their services. They sought a modern and forward thinking website that communicates up-to-date content and encourages the use of online tools.
Refreshing Content with Strategic Design
Powerful’s transformation of Rapid Fiber’s website was executed through the innovative Laurelhurst Promotional blueprint. This strategic framework segments the website into dynamic sections, each designed with a distinct purpose to engage and inform visitors. For example, the “Internet Plans for Home or Business” section features a prominent “Explore Internet Plans” button, encouraging deeper exploration. This blueprint makes visitors more likely to dive in and see all that Rapid Fiber has to offer, boosting engagement and making the website more lively.
Empowering Visitors with Intuitive Online Tools
Choosing an internet plan can be overwhelming. Rapid Fiber sought to simplify the process of comparing and selecting internet plans. Powerful introduced the Rate Plans app. With the help of the Rate Plans app, Rapid Fiber’s offerings are displayed in an intuitive interface for members to easily compare different offerings. This tool transforms the selection process into an effortless experience, enabling members to make informed choices with ease.
Streamlining Operations
From an administrative perspective, the Rate Plans app shines with its ease of maintenance, ensuring that Rapid Fiber’s team can swiftly update their offerings. By improving internal operations, Rapid Fiber’s website remains as dynamic and reliable as their internet services.
Challenges
Rapid Fiber Internet faced the challenge of keeping their website content current, engaging, and relevant to their audience. They needed a dynamic way to showcase their services, share member experiences, and highlight community involvement. Their goal was to ensure their website remained a go-to resource for both existing and potential members.Solutions
To tackle these challenges, Powerful introduced 2 key sections into the homepage: member testimonials and the "In the Spotlight" section. Offering a platform for members to share their experiences serves as a powerful tool for building credibility and trust. The "In the Spotlight" section addressed the need for up-to-date content, providing a space where the latest events, updates and community news could be shared.Results
By showcasing real stories from satisfied members, Rapid Fiber authentically demonstrates the quality of their services. The "In the Spotlight" section serves as a vibrant hub of community activity on the website, regularly drawing in visitors looking for the latest events and updates. These sections became dynamic elements of the website, constantly refreshed with new content that keeps visitors informed and engaged.Mobile gallery
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Quotes
Team Comments
I love Rapid Fiber Internet's website redesign! Their promotional based blueprint serves their team and their site visitors so well. I love that we were able to pull over Suwannee Electric Cooperative's (who they are powered by) illustrated footer, and change it to their color scheme! The brand recognition is fantastic.
Project Manager
Page gallery
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