Peninsula Light Company

Overview

About

Peninsula Light Company (PenLight), founded in 1925, is a member-owned cooperative with a rich history of serving over 30,000 homes and businesses. This nearly century-old institution has witnessed countless transformations in the energy sector. Throughout these changes, PenLight’s unwavering commitment to its members and its rich history have been constants. It was this storied past, coupled with the desire to serve their present and future members better, that drove the recent website redesign by Powerful.

Visualizing a Legacy

In line with PenLight’s deep-rooted history, the redesign prominently showcases a “Who We Are” page, which provides an immersive experience for visitors. Instead of a standard page filled with text, Powerful envisioned a visually-rich timeline that walks visitors through significant milestones in PenLight’s journey. Spanning from its early days in 1925 to its current operations serving over 30,000 member homes and businesses, the timeline offers an engaging and unique representation of PenLight’s legacy. 

Impactful Insights

Penlight’s legacy doesn’t stop at the past. Their new homepage showcases a “By the Numbers” section, providing visitors with a snapshot of PenLight’s impressive statistics, from the expanse of its service area to the thousands of homes and businesses it serves. This data-driven section reinforces PenLight’s significant role in the community, highlighting its achievements and impact. 

News That Connects

The revamped “News Center” ties the past, present, and future together seamlessly. By presenting the latest developments, community initiatives, and updates, it showcases PenLight’s enduring commitment to transparency and community engagement. Each news article, while timely, feels like a continuation of a story begun nearly a century ago, reiterating PenLight’s unwavering commitment to its community.