McMinnville Water & Light

Overview

Meet McMinnville Water & Light

Founded in 1889, McMinnville Water and Light (MW&L) stands as one of Oregon’s oldest and most trusted municipal utilities, dedicated to providing essential water and electric services. Seeking a modern and dynamic website, MW&L partnered with Powerful. MW&L wasn’t just looking to get a facelift; they aimed to showcase themselves as a forward-thinking utility, committed to providing up-to-date and engaging content for their community.

A Visual & Interactive Leap Forward

Gone are the days of dreary text-heavy webpages. To redefine the website’s engagement, Powerful introduced a variety of visual elements– transforming text-heavy pages into captivating, visually engaging experiences. By integrating icons, photos, and graphics, the visualized pages significantly boost visitor engagement. Drawn by the dynamic, inviting layout, visitors now spend more time interacting with the content. Specific visualized pages were selected by Powerful’s team of trusted web experts. These pages were chosen based on a deep understanding of what resonates with utility customers. For instance, the Start/Stop Service page has been streamlined with intuitive icons and distinctive graphics, making the process clear and easy for customers. This strategic selection and design of key pages are grounded in Powerful’s extensive knowledge of utility needs and customer expectations.

Another standout feature is the video in the top hero section of the homepage. This visual storytelling element goes beyond traditional imagery, providing more immersive insight into MW&L’s operations and role in the community. As the video brings MW&L’s service territory to life, it offers a narrative that connects with the community on a deeper level, and conveys their message more powerfully.

Staying Current & Connected

Beyond aesthetics, the redesign focuses on delivering timely information to MW&L’s community. Visitors now have easy access to the latest news, events, and important updates, ensuring they’re always in the know. Behind the scenes, the backend functionality has been streamlined to allow MW&L administrators to update content effortlessly, ensuring the website remains a reliable, current resource for the community. Whether it’s upcoming events, service updates, or important announcements, the MW&L team can swiftly keep their audience informed.