Case Study
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GO-Live Date
November 2, 2023
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Caleigh Pickard
Project Manager
Mehran Aziz
Web Developer
Martha Stopa
Design & Layout
Michael Confalone
Content Strategy & Website Launch
Joanna Velasquez
Content Integration
Nikki Vanderkooi
Content Integration
Lydia Burris
Footer Illustration
Katie Morman
Content Visualization
Leanna Thesken
Marketing & Case Study
Deanna Frimann
Resource Allocation
Goals
Overview
About
LightStream plays a critical role in connecting rural communities in Indiana. Providing high-speed fiber-based gigabit internet and telecommunication services, LightStream has become a lifeline for connectivity in areas often overlooked by larger service providers.
Their services are more than just internet and phone access; they represent a bridge to broader economic opportunities, educational resources, and community development in rural areas. To better reflect its mission and services, LightStream collaborated with Powerful for a website redesign.
Engaging Narrative Through Design
The redesign introduced Powerful’s innovative Scrolling Story blueprint. This storytelling approach allows visitors to journey through various aspects of LightStream’s services in an engaging and interactive manner. It highlights key areas such as LightStream’s diverse services, their recognition as a Smart Rural Community, the unique aspects that set LightStream apart, detailed information about the cooperative, and heartfelt testimonials from members. This narrative format provides comprehensive information while creating a deeper connection with members.
Emphasizing Community Connection
To foster a sense of belonging and identity, LightStream’s new website features a custom footer illustration that captures the unique characteristics of the communities LightStream serves. As a local cooperative, this tailored illustration is a powerful tool for emphasizing LightStream’s core values and differentiating them from large, impersonal corporations. It underlines their deep-rooted connection to the local community, showcasing landmarks, cultural elements, and aspects that are uniquely identifiable to the residents.
Challenges
As LightStream's services expanded and diversified, there was a growing need to ensure that members could easily navigate through the various rate plans offered. The challenge was to create a visitor interface that could accommodate a broad spectrum of member inquiries without overwhelming them. LightStream needed a platform that could grow with their expanding service offerings and member base while remaining intuitive and visitor-friendly.Solutions
Powerful addressed these challenges by incorporating its Rate Plan app into LighStream's website. Part of Powerful's suite of web applications, this tool makes it easier for members to understand and compare different rate plans. It also simplified the backend process for updating these plans, enhancing operational efficiency.Results
The new website, featuring the Rate Plan app, significantly improves the member experience and internal operations. Members now have a more straightforward way to access and understand LightStream's services, leading to increased engagement and satisfaction. Internally, the ease of updating rate plans has led to more efficient operations.Mobile gallery
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Quotes
Team Comments
LightStream’s illustrated footer is a personal favorite. It represents the community spirit that Lightstream embodies, and it adds a unique, warm touch to the website that truly sets it apart!
Project Manager
Page gallery
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