Case Study
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GO-Live Date
September 29, 2023
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Caleigh Pickard
Project Manager
Michael Confalone
Training & Support
Martha Stopa
Design & Layout
Joanna Velasquez
Content Integration
Nikki Vanderkooi
Content Strategy
Mehran Aziz
Web Developer
Katie Morman
Content Visualization
Leanna Thesken
Marketing & Case Study
Deanna Frimann
Resource Allocation
Goals
Overview
About
Fannin Electric Cooperative (Fannin EC) sought a transformation that encapsulated its evolution and commitment to the community it serves. With the inauguration of a new headquarters on the horizon and the recent unveiling of their sleek new logo, Fannin EC recognized the need for a website that mirrored their physical and brand evolution. Powerful and Fannin EC collaborated to create a website that both championed their new branding and solidified their position as the cornerstone of their community. The redesign was driven by their slogan: “Powering our community, together.” This captures Fannin EC’s essence and set the foundation for the project.
Enhanced Member Experience
Industries and consumer behaviors have undergone a dramatic transformation. With a growing preference for online payments over in-person methods, Fannin EC acknowledged the urgency to adapt and cater to this digital shift.
By seamlessly embedding SmartHub into their website, Fannin EC elevated the entire member experience. By embedding this tool directly onto the homepage, members can easily manage bills, view energy consumption, and engage with Fannin EC’s other services with just a few clicks. This streamlined access caters to the modern member’s desire for quick and hassle-free interactions.
Tradition & Innovation
The redesign wasn’t just about integrating contemporary design principles, but also about ensuring that these changes resonated with the cooperative’s long-standing values. For example, while the responsive design ensures accessibility across various devices, it also mirrors Fannin EC’s longstanding commitment to be accessible and available to its members, irrespective of the medium. Similarly, the intuitive navigation, with its quick access to vital resources like outage updates or payments, is not just a nod to modern web practices but a reaffirmation of Fannin EC’s traditional emphasis on member-centric service.
The new website, the fresh logo, and the upcoming headquarters collectively signaled Fannin EC’s readiness to step into the future. Yet, at its core, Fannin EC’s cooperative spirit remained unchanged—committed to serving its community, embracing technology, and illuminating the path forward. This commitment is not only evident in the overarching brand changes, but can also be seen in the minute details of the website’s redesign.
Challenges
Embracing newness without losing identity posed a central challenge. While Fannin EC was undergoing significant changes, it was imperative that the new website design still echoed their rich history, presenting a seamless blend of the past and the future. Beyond the aesthetic challenge, the design also needed to genuinely represent Fannin EC’s commitment to their community, making their slogan "Powering our community, together" more than just words on a page.Solutions
Powerful's design strategy weaved elements resonating with Fannin EC's new branding. By integrating colors and graphics inspired by the new logo, the redesign created a harmonious connection between Fannin EC’s esteemed past and its promising future. Prioritizing community at the core, the website was enriched with interactive features such as announcements, online forms, and spotlight sections. These additions engage members while reinforcing the essence of community.Results
The community-focused features quickly became a gathering point for members to stay updated and stay connected. Coupled with the fresh design aesthetics that echoed Fannin EC's new branding, the site became more than just a service portal—it transformed into an online reflection of the cooperative's renewed vision. This blend of form and function reaffirms that embracing the new, when grounded in core values, can lead to both innovation and deeper community engagement.Mobile gallery
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Quotes
Team Comments
As the Project Manager for Fannin Electric Cooperative's website redesign, we orchestrated a smooth transition that aligned seamlessly with the significant rebranding of the cooperative, encompassing a new logo and more. This accomplishment underscores our commitment to delivering an intricate web project with precision and efficiency, ensuring their online presence now beautifully complements their refreshed brand identity!
Project Manager
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