Case Study
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GO-Live Date
January 8, 2024
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Leanna Thesken
Project Manager & Marketing
Nikki Vanderkooi
Content Strategy
Anna Stopa
Design & Layout
Martha Stopa
Design Strategy
Lydia Burris
Footer Illustration
Zeeshan Aziz
Web Developer
Mehran Aziz
Web Developer Revisions
Kenneth Kimbrell
Web Hosting Setup
Katie Morman
Content Visualization
Joanna Velasquez
Content Integration
Boris Zarev
Content Revisions
Callum Creed
Quality Assuance
Caleigh Pickard
CMS Training
Michael Confalone
Website Launch & Support
Deanna Frimann
Resource Allocation
Goals
Overview
About
Decatur County REMC (DCREMC) is a member-owned cooperative deeply rooted in the heart of its community; embodying the values of safety, reliability, affordability and friendly service. With a commitment to preserving their unique “small-town feel” and building a brighter future through top-notch service and unwavering integrity, DCREMC partnered with Powerful to elevate its online presence. The goal was to create a website that reflects their core values while ensuring easy access to services.
Seamless Connectivity
A key focus of the redesign was the development of a responsive, mobile-first design. In today’s fast-paced world, where smartphones are an integral part of daily life, it was crucial to prioritize a design that adapts seamlessly across various devices. This approach ensures that whether members are accessing the site from a desktop at home or checking updates on their mobile phones while on the go, the experience is consistently intuitive, engaging, and visitor-friendly.
Ensuring that key features are easily accessible with minimal scrolling or zooming, the new website encourages longer visits and deeper engagement with DCREMC’s content, services, and initiatives. The responsive design also reflects DCREMC’s commitment to innovation and adaptability, showcasing its dedication to meeting members’ evolving digital preferences.
SmartHub Simplification
Simplifying access to services and enhancing member satisfaction was another critical component of the website redesign. By incorporating a SmartHub login widget directly on the homepage, DCREMC makes it effortless for members to manage their accounts, pay bills, report outages, and access service information with just a few clicks. This integration demonstrates a forward-thinking approach to member service, prioritizing convenience, efficiency, and security.
The innovative implementation of a responsive, mobile-first design and the strategic integration of SmartHub significantly enhances the online experience for its members. Through these innovations, DCREMC effectively preserves its cherished “small-town feel,” while embracing the opportunities of modern technology to build a brighter, more connected future for all its members.
Challenges
As a local co-op, DCREMC's mission goes beyond supplying power; it's about energizing their community towards a brighter future, characterized by friendly faces, exceptional service, and integrity. DCREMC was challenged to extend these core values onto their website. The goal was to create a space that informs, engages, and instills a sense of pride and belonging among its diverse member base. This meant reimagining their website as more than just an informational portal; it needed to be a vibrant hub that mirrors DCREMC's spirit of innovation, dedication to sustainability, and deep-rooted connection to their local heritage.Solutions
To enhance DCREMC's website, Powerful created a custom illustrated footer. This element was specifically designed to capture the unique features of DCREMC's service territory; showcasing electric vehicles and the iconic local courthouse with a tree growing from its top. This thoughtful illustration subtly highlights DCREMC's dedication to environmental sustainability and its deep-rooted connection to the community.Results
The addition of the illustrated footer elevates DCREMC's online presence, making it a more vibrant and inviting space that reflects the cooperative's commitment to both its members and the environment. By focusing on elements that resonate with the local community and highlight DCREMC's role as a forward-thinking cooperative, the new website serves as a powerful tool in strengthening the bond between DCREMC and its members, while also showcasing their dedication to innovation and community service.Mobile gallery
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Quotes
Team Comments
DCREMC's new website exemplifies the cooperative spirit! Guided by the cooperative principles, we ensured that every aspect of DCREMC's website reflects its commitment to its members. From the intuitive design to the creative illustrated footer, every detail enhances accessibility, promotes sustainability, and creates a deeper sense of community engagement.
Project Manager
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