Case Study
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GO-Live Date
December 13, 2023
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Caleigh Pickard
Project Manager
Martha Stopa
Design & Layout
Nikki Vanderkooi
Content Strategy
Joanna Velasquez
Content Revisions
Zeeshan Aziz
Web Development
Mehran Aziz
Theme Development Revisions
Leanna Thesken
Content Integration & Marketing
Michael Confalone
Training & Website Launch
Deanna Frimann
Resource Allocation
Goals
Overview
About
Columbia Power Cooperative (CPC) has been an integral part of their community since 1948. CPC partnered with Powerful to embark on a groundbreaking journey: their very first website. This collaboration aimed to translate CPC’s rich heritage and member-centric mission into a modern and forward-thinking website.
Strategic Planning
The primary challenge for CPC was venturing into a domain where they had no prior footprint. Powerful’s collaborative process focused on bridging the gap between CPC’s longstanding operational history and the expectations of a modern online member-base. Through strategic sessions, CPC and Powerful outlined key objectives, identified the target audience’s needs, and set a roadmap for the website’s development.
Content Strategy & Member Engagement
In transitioning to an online platform, organizing CPC’s rich content in an accessible format was a key focus for Powerful. Since this was CPC’s first website, it was essential to present their existing wealth of information in a manner that was both engaging and easy to navigate for all members. The website was structured to offer an intuitive visitor experience, with clear categorization and easy access points to important sections such as payment options, services, and community initiatives.
Building upon best practices from previous cooperative website projects, Powerful integrated tried and true methods tailored to CPC’s unique service territory. For instance, Powerful incorporated advanced features like a responsive design for seamless access on various devices, and interactive tools for efficient self-service, such as account management. These features were carefully selected and adapted based on their success in other cooperative contexts, ensuring that CPC’s first website would offer a familiar yet enhanced visitor experience. By balancing industry standards with creative customization, Powerful ensured that the website is a reliable platform in member engagement and cooperative communication.
The launch of CPC’s website marked a historic moment for the cooperative. This project stands as a testament to how thoughtful web design can extend the reach and impact of an organization while staying true to its foundational principles.
Challenges
A major challenge in designing CPC's first website was balancing their longstanding traditions with a modern online interface. Given that this was CPC's first website, there was a unique opportunity to redefine how members interacted with their cooperative. CPC sought a design that deepens the members' connection with CPC, making their first online interactions memorable and engaging.Solutions
The design process for CPC's inaugural website began with an emphasis on establishing a consistent and resonant brand identity. Powerful utilized style tiles as a key tool. These style tiles involved color schemes, typography, and imagery that aligned with CPC's existing brand, but were optimized for online platforms. The collaborative design approach aimed to make long-time members feel at home while attracting and engaging newer, tech-savvy audiences.Results
The launch of Columbia Power's first website showcases how traditional organizations can effectively maintain their core values while adopting modern technology. The use of style tiles in the design process ensured consistency in branding, making CPC's online presence both recognizable and fresh. The website has become a critical tool in redefining member interaction, making CPC's first website memorable and impactful.Quotes
Client Testimonials
I cannot thank you and your team enough. It has been a very pleasurable experience, and the final end result reflects your genuine care and love for what you all do.
You have an incredible team, great cohesiveness, and such refreshingly positive attitudes. Who wouldn’t want to build a website with you all. My feedback is nurture that workplace atmosphere and relationships you have. Trust is so important in each other, as is respect, and you are all wonderful team players to demonstrate that not only to one another, but also to your clients. It’s been an absolute pleasure working with the team.
There are so many un-sung heroes in the background that make something like a website a reality, and I would not want to miss anyone out. Life can be hard at times, yet every single interaction we have had has been super positive and always with a genuine smile. Thank you for brining that joy to my work day!
General Manager
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Quotes
Team Comments
In today's digital age, having a strong online presence is essential for any organization. Electric cooperatives, although traditional in many ways, are now embracing the digital revolution to better serve their members and communities. Columbia Power's inaugural website launch not only represents a leap into the digital age but also signifies their unwavering commitment to member service and community well-being. Beyond the convenience of their soon-to-be-integrated online bill payment system, their website serves as a versatile platform, seamlessly integrating safety information and detailed guidance on initiating new services. This multifaceted approach streamlines customer calls, empowers members, and fosters a safer, more informed, and more efficient cooperative experience. In essence, Columbia Power's website launch is about more than just going digital; it's about transforming member engagement and improving the cooperative's efficiency.
Content Strategist
Managing the creation of Columbia Power Cooperative's first-ever website was an absolute blast! The project was a delightful mix of creativity and collaboration. Lisa was an absolute joy to work with. From kickoff to launch, the experience was so enjoyable as it was impactful, fun, and leaving me with a strong sense of pride in our team and what we accomplished for this cooperative!
Project Manager
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