Case Study
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GO-Live Date
October 31, 2023
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Caleigh Pickard
Project Manager
Martha Stopa
Design & Layout
Mehran Aziz
Web Developer
Nikki Vanderkooi
Content Strategy & Integration
Leanna Thesken
Marketing & Case Study
Deanna Frimann
Resource Allocation
Goals
Overview
About
Founded in 2022, American Rural Cooperative Power (ARC) emerged in Dafter, Mississippi, aiming to make a meaningful difference in the realm of energy solutions. As a generation and transmission non-profit cooperative , ARC’s strength lies in its commitment to its members. They provide energy-related products and services that are meticulously tailored to their community’s unique needs.
Recognizing the pivotal role of a strong online presence in building brand identity and community engagement, ARC partnered with Powerful for a comprehensive website redesign. This collaboration was not just about aesthetics; it was about constructing an online platform that could effectively communicate ARC’s mission and values, and serve as a tool to gain brand recognition, loyalty, and establish a strong foothold in the community.
Mission-Driven Design
Powerful’s strategy for ARC’s website redesign centered around a mission-driven design. This approach was crucial for ARC, especially as a new cooperative seeking to establish a strong foothold in the energy sector. Every element of the design, from the interface to the content structure, was tailored to reflect ARC’s commitment to its members and its sustainable, community-focused energy solutions.
The interface was seamlessly integrated with a consistent color scheme, directly in line with ARC’s branding, ensuring immediate brand recognition. Content was thoughtfully positioned to tell ARC’s story, highlight its impactful projects, dedicated board members, and dynamic team. This strategic content arrangement was integral, ensuring easy accessibility and encouraging interaction. Contact information and avenues for communication were made readily available, fostering a sense of openness and approachability. Every design choice was a deliberate step towards an online presence that resonates with ARC’s mission.
The Blueprint of Storytelling
Acknowledging the power of storytelling, Powerful introduced the Scrolling Story Blueprint for ARC’s website. This technique was especially crucial for ARC, as a new organization with a story to tell and a mission to share. The blueprint ensures that each scroll through the website was a step further into ARC’s world – its inception, its vision, its projects, and the voices of its members. This continuous narrative was not just about informing visitors; it was about engaging them, making them part of ARC’s journey. For ARC, this blueprint was more than a design choice; it was a strategic tool to establish its narrative within the community and industry.
Challenges
As a newly established organization, ARC's primary challenge was building brand recognition and establishing trust within the community. Their goal was to create a distinct brand identity while effectively communicating complex technical information in an accessible manner. This required a carefully crafted website that resonated with a diverse audience and highlighted ARC's commitment to sustainability and community involvement.Solutions
To tackle these challenges, Powerful's redesign focused on transforming the website into a storytelling hub. The Scrolling Story Blueprint was pivotal in this transformation. By weaving ARC's mission and values into a seamless narrative, the website became an engaging platform that captivated visitors' attention. Additionally, the design team ensured that the website was intuitive and visitor-friendly. Navigation was simplified, and key information was made easily accessible. This ease of use was critical in encouraging visitors to explore and engage with the site, ultimately contributing to building brand recognition and trust.Results
ARC’s new website became a cornerstone in its brand-building efforts. The narrative-driven approach resonates with visitors, effectively communicating the cooperative's mission and values. The Scrolling Story Blueprint proves to be a powerful tool in engaging visitors, leading to increased time spent on the site and deeper engagement with the content.Mobile gallery
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Quotes
Team Comments
Creating a modern look and feel for ARC's online presence was essential to align with their forward-thinking strategy. Improved site design and navigation provides a clear and concise information about ARCs mission, current projects, and services. We integrated high-quality images and engaging headlines to capture visitors' attention. More importantly their enhanced accessibility ensures that individuals with disabilities can access and now use the website.
Content Strategy & Integration
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