Case Study
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Goals
Overview
About
Peninsula Light Company (PenLight), founded in 1925, is a member-owned cooperative with a rich history of serving over 30,000 homes and businesses. This nearly century-old institution has witnessed countless transformations in the energy sector. Throughout these changes, PenLight’s unwavering commitment to its members and its rich history have been constants. It was this storied past, coupled with the desire to serve their present and future members better, that drove the recent website redesign by Powerful.
Visualizing a Legacy
In line with PenLight’s deep-rooted history, the redesign prominently showcases a “Who We Are” page, which provides an immersive experience for visitors. Instead of a standard page filled with text, Powerful envisioned a visually-rich timeline that walks visitors through significant milestones in PenLight’s journey. Spanning from its early days in 1925 to its current operations serving over 30,000 member homes and businesses, the timeline offers an engaging and unique representation of PenLight’s legacy.
Impactful Insights
Penlight’s legacy doesn’t stop at the past. Their new homepage showcases a “By the Numbers” section, providing visitors with a snapshot of PenLight’s impressive statistics, from the expanse of its service area to the thousands of homes and businesses it serves. This data-driven section reinforces PenLight’s significant role in the community, highlighting its achievements and impact.
News That Connects
The revamped “News Center” ties the past, present, and future together seamlessly. By presenting the latest developments, community initiatives, and updates, it showcases PenLight’s enduring commitment to transparency and community engagement. Each news article, while timely, feels like a continuation of a story begun nearly a century ago, reiterating PenLight’s unwavering commitment to its community.
Challenges
PenLight observed a growing trend: a significant shift towards mobile browsing. While their existing website served its purpose on desktop platforms, its mobile experience left room for improvement. Essential features didn't scale comfortably to smaller screens, causing vital tools and information to often seem out of easy reach.Solutions
Powerful approached the challenge with a clear strategy: adopt a mobile-first perspective. The design prioritized mobile interactions, ensuring that core tools and content were effortlessly accessible. By leveraging responsive design techniques, Powerful ensured that the site's interface gracefully adapted across diverse device sizes. Additionally, back-end optimizations were employed to enhance site responsiveness and load times.Results
Powerful's mobile-first approach created a more intuitive website, with tools and services smoothly integrated into visitors' browsing experience. The enhancements weren't just cosmetic; they fundamentally improved the mobile interaction, reaffirming PenLight's commitment to adapting and evolving with their members' needs.Mobile gallery
Explore the mobile view
Quotes
Team Comments
As the Project Manager for PenLight's new website, my team played a pivotal role in ensuring the new website overhaul coincided flawlessly with the launch of their SmartHub system, all for the benefit of their members. By synchronizing these two endeavors, we made certain that accessing SmartHub through the website was a seamless and visitor-friendly experience. This accomplishment exemplifies our dedication to delivering exceptional technology solutions that elevate our clients' online presence and member satisfaction.
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