Case Study
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GO-Live Date
December 22, 2023
Trusted Web Experts
Daniel Bischoff
Web Solutions Consultant
Leanna Thesken
Project Manager & Marketing
Nikki Vanderkooi
Content Strategy
Boris Zarev
Content Integration
Katie Morman
Content Visualization
Joanna Velasquez
Content Revisions
Imelda Sotiri
Design Strategy
Ryan Arthur
Layout Design
Zeeshan Aziz
Web Developer
Mehran Aziz
Web Development Revisions
Kenneth Kimbrell
Web Hosting Setup
Callum Creed
Quality Assurance
Deanna Frimann
Resource Allocation
Michael Confalone
Training & Website Launch
Goals
Overview
About
Peru Utilities operates with a clear mission: to provide electric, water, and wastewater services in a dependable, competitively priced, and environmentally responsible manner. In their continuous pursuit of superior customer service, they partnered with Powerful to further enhance their online visitor experience. They sought a website that reflects their core values of effective communication, public involvement, and continuous improvement.
Visualizing Complex Information
Central to this transformation was the visualization of key web pages, such as Payment Options and How to Set Up My Customers Portal. To improve customer comprehension and interaction, Powerful integrated unique visuals and icons. This approach made complex information more simple and digestible.
Boosting Engagement with Visual Engagement
The introduction of visualized pages had a ripple effect on visitor engagement. The visually rich pages encourage visitors to spend more time on the website, reflecting a deeper engagement with the content. This transformation from a text-heavy to a visually appealing interface made the website more than just a tool for information; but a platform with an enjoyable visitor experience.
Emphasizing Transparency & Community Involvement
True to their mission, Peru Utilities’ new website emphasizes transparency and community involvement. Powerful’s content strategy ensures vital information such as water quality reports, rate ordinances, and current projects are prominently and logically presented.
Commitment to Accessibility
Aligning with their commitment to continuous improvement and superior customer service, Peru Utilities placed a strong emphasis on making their website accessible to all community members. Features like screen reader compatibility, easy-to-read fonts, and alternative text for images were thoughtfully incorporated, guaranteeing that every individual, regardless of ability, can seamlessly access and benefit from the full range of online resources. This commitment underscores Peru Utilities’ role as a responsible and inclusive community member.
Challenges
Powerful was challenged to effectively showcase Peru Utilities' diverse services within a single, cohesive website. The goal was to highlight their water and electric services distinctly while maintaining a unified visual identity that resonates with the community. Powerful aimed to create a design that was both informative and visually captivating, ensuring that the website would serve as an engaging platform for both current and potential customers.Solutions
To overcome this challenge, Powerful implemented the Deschutes Blueprint, chosen for its versatility and aesthetic appeal. The Blueprint's signature wavy design effectively symbolizes the fluid nature of Peru Utilities' water services, weaving a visual theme throughout the site that is engaging and reflective of their core services. Additionally, the color scheme was carefully chosen to align with Peru Utilities' logo, ensuring instant recognition and a strong connection with the community.Results
The incorporation of the Deschutes Blueprint enhances the overall customer experience. The Blueprint's distinctive wavy design elements, combined with a familiar color palette, establish a visually appealing interface that strongly resonates with the community. This fluid design choice brings a sense of movement and vitality to the website.Mobile gallery
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Quotes
Team Comments
This project exemplifies teamwork at its best. Collaborating closely with Peru Utilities, we were able to create a website that truly reflects the community's needs. It's been a true pleasure blending innovative design with functional visitor experience. Seeing the positive impact on Peru Utilities' community has been incredibly rewarding!
Project Manager
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