Case Study
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GO-Live Date
June 29, 2022
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Kaytee Horton
Project Manager
Martha Stopa
Design Strategy & Layout
Michael Confalone
Content Integration & Training
Kenneth Kimbrell
Website Launch
Zeeshan Aziz
Web Developer
Deanna Frimann
Resource Allocation
Leanna Thesken
Marketing & Case Study
Goals
Overview
Meet Liberia Electricity Corporation
Liberia Electricity Corporation (LEC) powers Liberia’s growth by delivering efficient and reliable electricity nationwide. In response to the growing demands of their customers, LEC partnered with Powerful to develop an intuitive, modern, and forward-thinking website.
Enhancing Discoverability
LEC wanted to make it simpler for visitors to find their website through search engines, and once on the site, to find the information they needed quickly and easily.
To achieve this, Powerful optimized the website’s content to be more search engine friendly (SEO). Now, when someone searches for anything related to Liberia’s electricity services, LEC’s website appears near the top of search engine results. Additionally, Powerful implemented a search function within LEC’s website. When a visitor types something into the website’s search box, this feature offers quick access to results and highlights relevant information.
Universal Access Through Accessible Design
With a diverse audience in mind, including varying technological access and abilities, LEC sought a universally accessible website. This meant ensuring that everyone, regardless of device or ability, could access information and services without barriers.
Adopting a mobile-first approach, Powerful ensures that LEC’s website functions flawlessly across all devices. The design also includes accessibility features like text size adjustments, screen reader compatibility, and optimized color contrast to support visitors with visual impairments. By prioritizing accessibility, LEC’s website illuminates their modern and forward thinking vision.
Challenges
One of the primary challenges for Liberia Electricity Corporation was to broaden the accessibility of their website to cater to a diverse audience. LEC sought to expand their reach to non-English speakers and ensure that all visitors could easily access and understand its content, regardless of their language preference.Solutions
To tackle this, Powerful introduced a visitor-friendly translation tool on LEC's website. This tool enables visitors to easily select their preferred language. The translation tool is intuitively embedded, allowing for quick language changes with minimal navigation. With the help of straightforward, jargon-free text, the content also facilitates easy translation.Results
The new translation functionalities have improved LEC's website's accessibility, creating a more inclusive visitor experience. Visitors now have the flexibility to interact with LEC's website in their language of choice. The ability to seamlessly switch languages empowers visitors to engage with LEC's content. Additionally, the simplified text contributes to better comprehension and ease of use. As a result, LEC's new website provides a welcoming platform for their customers.Mobile gallery
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