Case Study
Scroll to preview!
GO-Live Date
December 5, 2023
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Leanna Thesken
Project Manager & Marketing
Martha Stopa
Design Strategy
Anna Stopa
Layout Design
Zeeshan Aziz
Web Theme Development
Mehran Aziz
Web Development Revisions
Nikki Vanderkooi
Content Strategy & Integration
Tabi Kashif
Content Integration Setup
Callum Creed
Quality Assurance
Kenneth Kimbrell
Technical Oversight
Michael Confalone
Training & Website Launch
Deanna Frimann
Resource Allocation
Lydia Burris
Footer Illustration
Katie Morman
Content Visualization
Goals
Overview
About
Dixie Electric embodies their mission of “powering communities and empowering lives”. Their core values, ranging from safety and accountability to community support, reflect a deep commitment to both their members and employees. Recognizing the need to extend these values into their online presence, Dixie Electric partnered with Powerful. This collaboration aimed to transform Dixie Electric’s website, aligning it with their mission and core values.
Responsive Design for Diverse Devices
The redesign focused on making Dixie Electric’s website both a reliable source of information and a reflection of the cooperative spirit that defines them. With a significant number of members relying on mobile access, the new design had to be responsive, efficient, and engaging. To achieve this, Powerful carefully crafted an interface that adapts seamlessly to various screen sizes, ensuring that essential features are easily navigable on smartphones and tablets. By adopting a mobile-first strategy, Powerful strived to ensure that important updates about outages and safety were readily available for on-the-go members, thereby enhancing the sense of connectivity and support that Dixie Electric embodies.
Prioritizing Safety in Content Strategy
Powerful’s team recognized that in situations like power outages or emergencies, members would likely turn to their mobile devices for quick updates and guidance. Therefore, the content strategy was meticulously crafted to cater to these urgent needs. To make the most of the mobile-first design, the content related to outages and safety was strategically positioned at the forefront of the website. This positioning ensured that members could find this critical information with minimal navigation. The content was streamlined to convey key messages concisely, acknowledging that mobile visitors often seek quick and clear information, especially in emergency situations.
Challenges
The challenge in redesigning Dixie Electric's website involved more than just enhancing functionality; it was about infusing the site with a sense of community and cooperative spirit. It was essential for the new design to resonate with the cooperative's values and foster a sense of belonging among its members.Solutions
To add a personal touch to Dixie Electric's website, Powerful created a custom illustrated footer. This footer is more than just a decorative element-- it serves as a storytelling tool that visually represents the community and the cooperative spirit of Dixie Electric. The illustration was carefully crafted to include elements and scenery that resonates with the local culture and the identity of Dixie Electric's member base.Results
The illustrated footer became a point of engagement and interest, drawing members’ attention and subtly reinforcing the cooperative’s values and commitment to the community. Its vibrant and meaningful imagery invites members to explore deeper, fostering a sense of pride and connection. This visual storytelling element effectively highlights the cooperative's impact within the community, resonating with members and enhancing their overall experience on the website.Mobile gallery
Explore the mobile view
Quotes
Team Comments
Dixie Electric's new website is thriving with a well-organized and meticulously designed navigation system, closely intertwined with their content strategy. This strategic integration ensures that visitors effortlessly locate the content they seek. Dixie Electric has streamlined the visitor experience, saving members time and effort, ultimately contributing to higher visitor satisfaction and enhanced website performance.
Content Strategist
Page gallery
Explore the pages
