Lucky Charms for Website Success

March 14, 2024

Imagine the thrill of spotting a four-leaf clover in a sea of green—a moment of pure joy! That’s the feeling you want your audience to experience when they visit your utility website. Embrace the festive spirit of St. Patrick’s Day by infusing some magic into your utility website. This year, ditch the search for the mythical clover; we’re about to reveal four “lucky charms” that will ensure your website is the one worth finding.

Mobile-First Design: Your Digital Four-Leaf Clover

The hunt for the elusive four-leaf clover is like the quest for the perfect online experience—both are rare finds that bring great satisfaction. A mobile-first design ensures your audience feels a sense of delight when they navigate your website. It’s all about creating that instant connection, ensuring your website looks great and functions flawlessly on any device they use.

Pacific County PUD #2’s website exemplifies a mobile-first design– where convenience is at your fingertips, and every interaction is as satisfying as finding a 4-leaf clover.

With mobile-first design, Powerful ensures everything is accessible within just a thumb’s reach. Buttons are large enough to tap without zooming, images load swiftly and fit the screen perfectly, and text is readable without squinting.

Website Accessibility: The Rainbow Connection

Accessibility is the bridge that connects all visitors to your digital pot of gold. It’s about ensuring that your website’s treasures are within reach for everyone, regardless of how they navigate the web.

McMinnville Water & Light’s website prominently features accessibility tools at the top of the page, including button options for printing and on-page zoom, ensuring all visitors can navigate their site with ease.

Creating an accessible website means reaching a wider audience. At Powerful, accessibility is a fundamental principle we embed in every project. We prioritize inclusivity with key features like enhanced print functionality, mouse-free navigation with landing tiles, larger font sizes with on-page zoom, required alt-tags, and clear form field labels. These elements are seamlessly integrated into our web design process, ensuring that your site is inclusive and visitor-friendly for all.

Intuitive Design: Easy as Finding Gold at the End of the Rainbow

If only finding gold at the end of a rainbow was as easy as navigating a well-designed utility website! That’s what intuitive design is all about—creating a visitor experience so seamless, your audience will feel they’ve struck gold. Just as a rainbow intuitively guides you to its end, your website should guide visitors to their desired destination with ease and efficiency.

Bowie-Cass Electric Cooperative’s website exemplifies intuitive design with a task-oriented blueprint. Prominent buttons like ‘Pay My Bill’, ‘Outages’, and ‘Careers’ lead members to their most sought-after services. This intuitive design makes access to essential services as effortless as a rainbow leads to gold.

Cohesive Branding: Show Your True Colors

On St. Patrick’s Day, everyone embraces green, but what colors and themes represent your brand? Ensure your website reflects your brand’s identity with cohesive colors, fonts, and imagery. Just as St. Patrick’s Day is unmistakably green, your website should be unmistakably you.

On the right, Powerful’s style tiles lay the foundation for Tri-County Electric Cooperative’s new website on the left. Powerful’s collaborative design process shapes a website’s look and feel to reflect an organization’s unique brand identity vividly.

Cohesive branding means that every element—from fonts to colors to imagery—works together to tell your organization’s story. When your website displays its true colors with confidence, it builds recognition and trust.

Unlock Your Website’s Fortune with Powerful’s Lucky Charms

With these four lucky charms—mobile-first design, accessibility, intuitive navigation and cohesive branding—your website will be the treasure at the end of the rainbow. This St. Patrick’s Day, don’t leave your website’s success to luck! Partner with Powerful to create a charming and memorable website.