Countdown to Youth Tour 2024: Is Your Website Ready to Engage with Gen Z?

February 1, 2024

With June 2024 on the horizon, the excitement for the NRECA’s Youth Tour is buzzing in the air. High school-age students are going to your website for the first time. And so arises a crucial question: Is your website ready to engage with Gen Z? So, let’s explore how your website can become a launchpad for inspiring young leaders.

Blending Alumni Experience with Digital Expertise

For most students, Youth Tour marks their first real interaction with their local electric cooperative. This initial digital encounter is your opportunity to make a lasting first impression, one that will shape their perception of your co-op for years to come.

At 16 years old, my understanding of cooperatives was virtually non-existent. Youth Tour introduced me to the vast, wonderful world of co-ops. Fast forward years later, I could talk about cooperatives nonstop. If it hadn’t been for Youth Tour, I would not be who I am today. – Leanna Thesken, Youth Tour Alumni and Powerful Project Manager

Our team here at Powerful includes Youth Tour alumni; bringing firsthand insight into what truly resonates with young participants. This unique perspective, combined with our deep understanding of public power, enables us to create websites that genuinely connect with the next generation. Powerful’s designs are tailored to reflect your dedication to engaging with future community leaders.

Actionable & Inviting Homepages

Powerful’s homepages are designed with clarity and engagement in mind– featuring intuitive buttons that guide students directly to Youth Tour information. This approach caters to the immediate and straightforward navigation preferences of Gen Z, ensuring a positive visitor experience from the outset.

Community Electric Cooperative’s homepage features prominent action buttons including ‘Youth Programs’. This feature effectively engages and empowers young minds, highlighting Community Electric Cooperative’s commitment to nurturing future leaders in energy innovation and community development.

As a Youth Tour alumni, I understand how crucial that initial engagement can be. Drawing from my own experience, I understand the importance of creating a welcoming digital environment that resonates with Gen Z, setting the stage for a positive and lasting relationship with their local co-op. – Caleigh Pickard, Youth Tour Alumni and Powerful Project Manager

Simple Online Application Processes

The application process is a critical touchpoint for youth interaction—it is often the first active engagement that students have with your utility. Powerful’s online forms are designed to be straightforward and hassle-free. By removing any barriers, it makes the process inviting and accessible.

Ravalli Electric Cooperative’s online Youth Tour Application simplifies the process for students. Applicants can effortlessly upload documents and fill in their information, bridging the gap to exciting educational adventures in energy.

Online forms have truly opened doors for students. This technology simplifies the process, making it more accessible. It’s about inclusivity and ensuring every young leader has the opportunity to embark on this incredible journey. – Daniel Bischoff, Youth Tour Alumni and Powerful Web Solutions Consultant

Visually Engaging & Informative Content

Through innovative visualization, Powerful crafts each page to tell the story of Youth Tour and your co-op’s role. With a blend of vibrant graphics, interactive elements, and concise text, we create a narrative that is informative and visually captivating. Visualized pages have a long-lasting impact by embedding the values and experiences of Youth Tour in the minds of young visitors. Create memorable experiences that encourage deeper exploration and connection with your co-op.

Flathead Electric Cooperative’s Youth Tour page presents information in a captivating way, enhancing understanding and sparking interest among young audiences.

Dynamic News & Updates

By integrating a dynamic news section, we ensure your website remains a constant source of new and exciting information. Regular updates about Youth Tour and other community programs keep the site fresh and engaging. This stream of news also reinforces your co-op’s reputation as an active, involved community player. It’s a way to show ongoing commitment to Youth Tour and other initiatives, fostering a sense of community and belonging among young visitors.

South Alabama Electric Cooperative’s news post on Youth Tour enlightens students and parents about this exciting opportunity, ensuring they stay updated on the application process and important deadlines.

Create Lasting Connections with Gen Z

The countdown to Youth Tour 2024 has begun! Are you ready? It’s crucial for your co-op to leverage your website to effectively connect with Gen Z. With Powerful, led by a team including Youth Tour alumni, your website can evolve into an engaging platform. We aim to bridge the generational divide and cultivate enduring connections.

Partner with Powerful to create a website that makes a great first impression and builds lasting relationships with future leaders!