Deciding on Design: Approving the Perfect Style Tiles

November 21, 2023

Making Informed Design Decisions

Approving the right style tiles is like picking the perfect outfit. It’s about making a statement, staying true to your identity, and stepping out with confidence.

The decision-making process is about more than just personal preference; it’s a strategic alignment of your utility organization’s character with visual elements that embody trust, recognition, and professionalism. At Powerful, we understand the weight of these design decisions and the challenges they can bring. Our mission is to help you make these design decisions with confidence, ensuring that every detail aligns with your organization.

Understanding Visual Elements

From concept to design, see how the style tiles are reflected in Woodruff Electric Cooperative’s website.

What is the significance of this color palette?

We select a color palette that is rooted in your utility organization’s history while propelling your brand into the future. Our choices are designed to elevate your existing branding, adding depth and modernity without losing the essence of what makes your organization recognizable and trusted by the community you serve.

Reflective Questions:

When you think about your brand, what 3 colors come to mind, and what do they represent to you?
Are there any colors that you think your audience associates with your services?

How Do Fonts Impact Our Brand’s Message?

Typography is a subtle yet powerful tool. We choose fonts for their ability to carry forward your organization’s legacy while ensuring clarity and accessibility. By carefully matching fonts with the character of your brand, we create a narrative thread that is consistent, compelling, and unmistakably yours.

Reflective Questions:

How do you want your audience to feel when they read content on your utility website?
Are there any specific font styles you’ve seen and liked, even if you’re not sure of their names?

Crafting a Cohesive Brand Experience

What Makes Our Style Tiles Cohesive with Our Brand?

Style tiles are more than a collection of elements; it’s the visual embodiment of your brand’s DNA. Cohesion in your style tiles means that every design choice—from the color scheme to the imagery—works in harmony to create a recognizable and memorable brand experience. This consistency is crucial for building a brand identity that resonates with your audience and fosters a sense of familiarity and trust.

Reflective Questions:

What are the key elements of your brand’s story that you want prominently featured on your website?
When you envision your updated website, what is the first image that comes to your mind?

Why Is It Important to Be Recognizable?

Brand recognition is the currency of trust and loyalty online. Recognition is about ensuring that when someone sees your website, they immediately associate the visual elements with your organization’s values and services. A recognizable design fosters brand loyalty and can differentiate you from others, establishing your organization as a credible source.

Reflective Questions:

What do you want people to remember most about your brand after they leave your website?
Can you recall an instance where you immediately recognized a brand from its website design?

Building Trust Through Design

The Powerful design team in action, carefully crafting a design strategy that resonates with your brand’s vision.

How does our design build trust with our audience?

Trust is earned through consistent, reliable, and professional design. By aligning your website’s design with the established trust your utility’s brand already holds, we reinforce that sentiment through visual consistency and visitor-friendly design elements that your audience will find both welcoming and familiar.

Reflective Questions:

Think of a time you visited a website and immediately trusted it; what did you see that influenced your feeling?
Are there elements of your current site that you feel embody trust and should be carried over or enhanced?

Approving Your Design Strategy

Powerful’s team of trusted web experts engaging in a collaborative design strategy session, where innovation meets expertise to shape your brand’s online presence.

Our goal at Powerful is to make the complex simple and the overwhelming manageable. Through our guided process, we’ll work together to ensure your website reflects the essence of your brand and meets your audience’s needs. Your input is invaluable; after all, nobody knows your electric cooperative, utility district, water authority, statewide association or broadband organization better than you do.