The most often overlooked and undervalued part of your website’s usability is arguably the most important: Content. The most visually stunning website will not be effective if the information within it is difficult to find and understand. All too often, electric cooperative and utility organization websites house hundreds and sometimes even thousands of pages and documents that have long lost their relevance. Total page migration shouldn’t be your goal; rather, keeping the information that is important to your members or customers and delivering it in a way that is easily understood should be.
Consider these two content examples, two pages that have information about rebates: