Cole Storley

About

Cole brings a blend of creativity, analytical prowess, and continuous learning that drives the digital visibility of our utility partners. With over five years of experience in both local and enterprise SEO, Cole is an expert in navigating the world of search engine dynamics.

Cole’s expertise stretches across the complex landscape of SEO. He is adept in keyword research, on-page optimization, technical SEO, and link building. His proficiency in leveraging analytics tools like Google Analytics and Google Search Console ensures that websites for the utility organizations we partner with are not only found but also favored by search engines.

At the core of Cole’s approach is a deep understanding of content architecture, coupled with a keen eye for data analysis. He is well-versed in the nuances of algorithm updates, local SEO, e-commerce SEO, and conversion rate optimization. His skill set is further enhanced by his proficiency in digital marketing tools, including Screaming Frog, SEMrush, Moz, and Ahrefs.

Cole’s role at Powerful is to ensure that our utility partners’ online presence is robust and impactful. He conducts meticulous SEO audits, crafts content strategies, and leads keyword research initiatives, all aimed at enhancing web visibility with precision and intention. His leadership in SEO is not just about getting our electric cooperatives, broadband providers and other utility organizations found on the web; it’s about making sure they shine there.

His dedication to optimization and efficiency extends beyond mere rankings; it’s about crafting a web presence that resonates with both search engines and site visitors. Cole’s work embodies our commitment to delivering expertise and care in every aspect of our digital services, ensuring that each utility partner we serve benefits from an online presence that is as powerful and intentional as their services.