Mobile-First Design Approach

In the not so distant past, and as recent as a few years ago, designers and developers created websites formatted to appear and interact best on desktop computers. At the time this thought process made perfect sense, as desktop users were the overwhelming majority. However, as of 2015 mobile users surpassed desktop users, solidifying that mobile formatting simply cannot be an afterthought when it comes to website design. The good news is that since the benefits are clear, the decision to go mobile first is a no-brainer.

We have adopted the Mobile First approach to our design process. This means that rather than designing a site for a desktop computer, we design the core of the site from the ground up with the key priority being the experience for the mobile user. It’s been over a decade since smart phones took the world by storm becoming a must-have for millions of Americans, yet far too often mobile is considered as an afterthought to the website design leaving the user with a less than adequate experience.

Gone are the days of “pinch and zoom” as users will have information automatically resize to fit their device and screen for simplicity and ease of use.

With our Mobile First responsive foundation there is no need to worry about mobile users being able to access your electric cooperative or utility organization website easily.