Website Usability in Focus: Powerful’s Session at Pioneer’s StoryConnect Conference in Gatlinburg, Tennessee
Charlie Stanley Hosts Session on Website Usability and Audience Interaction
GATLINBURG, TN – March 10, 2023 – Powerful, a leading provider of human-centric web solutions for utility organizations, proudly participated in the StoryConnect Conference hosted by Pioneer Utility Resources. The event, held in Gatlinburg, Tennessee, from March 8th to 9th, 2023, brought together marketing professionals to enhance their corporate storytelling skills, with a particular emphasis on broadband providers and electric cooperatives.
Pioneer Utility Resources, the host of StoryConnect, has been a close affiliate of Powerful for 22 years. This partnership has been pivotal in delivering exceptional services to rural broadband providers and electric utilities, fostering innovation and growth within the industry.
StoryConnect is an annual gathering aimed at helping communicators at rural broadband providers and electric cooperatives alike discover and refine their storytelling skills. The conference featured:
- Inspirational Sessions: Designed to spark creativity and generate new ideas among utility communicators.
- Expert Speakers: Professionals from various industries shared their insights, offering valuable perspectives that attendees can apply in their roles.
Charlie Stanley hosted a session on “Website Usability and Engaging with Your Website Audience Intentionally,” where he shared best practices for creating humanized websites and strategies for enhancing audience engagement. The session emphasized the importance of intentional design and thoughtful content curation to meet the unique needs of broadband providers.
“We are honored to have participated in the StoryConnect Conference and grateful to Pioneer Utility Resources for the opportunity,” said Charlie Stanley, CEO & Chief Website Architect of Powerful. “This event is a fantastic platform for exchanging ideas and learning from industry leaders. Our session on website usability aimed to empower broadband providers with the tools and knowledge to create engaging and effective online experiences. Our long-standing relationship with Pioneer Utility Resources continues to be a cornerstone of our success in serving the utility community.”
About Pioneer Utility Resources
Pioneer is a not-for-profit communications and marketing cooperative based in Hillsboro, Oregon. Formed in 1956, it provides agency-style communications services to consumer-owned utilities and affiliated organizations in 46 states. Marquee products and services include 11 consumer magazine brands reaching more than 1.3 million U.S. utility households. The cooperative also provides broadband marketing, social media engagement, responsive website design and hosting, podcast production and custom communications services. Pioneer is built to share member stories.
Pioneer owns Efficiency Services Group, which specializes in energy-efficiency program support and installation services primarily in the West, and NewsData, which publishes industry-leading, independent newsletters covering the utility sector in California and the Pacific Northwest. Pioneer is also the largest shareholder in General Pacific, a Fairview, Oregon-based electric supply company.
About Powerful
Powerful is a leader in creating human-centric websites for utility companies, enhancing digital interactions through innovative design and cutting-edge technology. Our mission is to create long-lasting partnerships with utility organizations by humanizing digital experiences through relentless attention to detail and satisfying experiences.
We specialize in web design that goes beyond aesthetics, focusing on functionality, user experience, and accessibility. Each project is meticulously tailored to meet the unique needs of the utility organization we partner with. Our approach ensures that every website is not only visually appealing but also intuitive and easy to navigate, providing a seamless experience for users.
At Powerful, we believe in providing humanized experiences, ensuring that every project is done with care and intention. Our team is dedicated to understanding the specific challenges and goals of our clients, enabling us to deliver solutions that drive engagement and satisfaction. Through our comprehensive design process, we focus on creating websites that are not only effective in delivering information but also foster meaningful connections with users.
Our commitment to excellence and innovation sets us apart, making us a trusted partner for utility organizations looking to enhance their digital presence. By prioritizing user experience and leveraging the latest technological advancements, we help our clients achieve their goals and connect more effectively with their audiences.
