Washington Rural Electric Cooperative Association’s New Website Sparks Statewide Engagement with Powerful
OLYMPIA, WA — Advocacy for Washington’s rural electric cooperatives just got easier—and more engaging. The Washington Rural Electric Cooperative Association (WRECA) unveiled a redesigned website in collaboration with Powerful, amplifying their unified voice across the state.
Representing 11 rural electric cooperatives and mutual electric companies, WRECA serves more than 270,000 customers—nearly a quarter of Washington’s geography. The new website transforms how visitors experience WRECA’s advocacy and cooperative story, emphasizing ease of navigation, clarity of messaging, and modern visual appeal.
Built on Powerful’s Springwater promotional-based blueprint, the homepage strategically highlights WRECA’s core initiatives with visually appealing sections, concise messaging, and direct calls to action. Visitors are instantly guided toward legislative updates, youth programs, and essential cooperative information—helping WRECA showcase their proactive role in shaping Washington’s energy policies.
“WRECA does vital work across rural Washington, and their website needed to clearly reflect that,” said Leanna Thesken, Project Manager at Powerful.
Transparency is at the heart of WRECA’s updated digital strategy. Powerful’s Resource Directory provides a clear snapshot of WRECA’s member cooperatives—displaying each cooperative’s logo, a brief overview, and a direct link to their external website. Additionally, the Staff Directory showcases board members with their roles, cooperative affiliations, and LinkedIn profiles, facilitating easy connections with leadership.
The redesigned site also streamlines WRECA’s Annual Energy Summit registration, allowing visitors to register and pay entirely within the website. Utilizing Powerful’s online forms and seamless Authorize.net payment integration, this simplified experience removes hurdles, enhancing overall visitor engagement.
“I’m excited to see how the intuitive online forms help charge WRECA’s Energy Summit and future events. It was a privilege to work alongside their team to support their goals and help uplift the cooperative spirit that drives everything they do,” added Thesken.
With this modernized digital platform, WRECA is well-positioned to strengthen connections, drive participation, and enhance advocacy efforts—ultimately benefiting rural electric cooperatives statewide.
About Powerful
Powerful is a leader in creating human-centered websites for utility organizations, enhancing their digital presence through innovative design and intuitive functionality. Focused on long-lasting partnerships, Powerful builds websites that clearly communicate each organization’s mission and amplify their unique voice. In WRECA’s redesign, Powerful combined engaging visuals, streamlined event registration, and transparent directories to strengthen visitor interaction and showcase WRECA’s cooperative spirit. By prioritizing visitor experience, accessibility, and ease of use, Powerful helps organizations like WRECA effectively engage their communities, creating websites that are both inviting and purpose-driven.
About Washington Rural Electric Cooperative Association
The Washington Rural Electric Cooperative Association (WRECA) represents 11 consumer-owned electric utilities across the state. Together, these cooperatives and mutual companies serve more than 270,000 customers at approximately 149,000 locations. WRECA advocates for its members at the state level and supports their efforts to provide reliable, affordable electric service to rural communities.
