Salem Electric Launches Unique Website in Collaboration with Powerful
SALEM, OR — Salem Electric’s new website design offers a fresh take on member engagement, thanks to a collaborative redesign with Powerful. This distinctive website goes beyond functionality, blending seamless navigation with unique design elements that reflect the cooperative’s identity and the community it serves.
With a focus on intuitive design and up-to-date content, Salem Electric partnered with Powerful to create a website that feels both engaging and familiar. Leveraging Powerful’s Premium Blueprint, the project allowed for a highly flexible and creative process. This approach empowered Salem Electric to collaborate on design choices that would make the site unmistakably theirs.
One of the standout features is the custom illustrated footer, a vibrant depiction of local landmarks, including mountains, bridges, and the state capitol building. This illustration grounds the website in the cooperative’s service area and adds a sense of place and personality to the design. Flowing wave motifs throughout the site guide visitors effortlessly from section to section, enhancing the visitor experience with a sense of movement and cohesion.
Leanna Thesken, Project Manager at Powerful, highlighted the impact of these unique design choices: “The custom illustrated footer is one of my favorite elements of this project. The vibrant colors and local landmarks immediately draw attention, creating a beautiful visual that ties the whole design together. It’s these unique details that make Salem Electric’s website stand out and feel truly connected to their community.”
In addition to the distinctive design, the website offers an intuitive layout that ensures members can easily access essential services like bill payments, outage information, and cooperative news. The seamless integration of design and functionality creates a platform that is both practical and memorable.
The result of this collaboration is a website that reflects Salem Electric’s dedication to its members while offering a modern, engaging, and easy-to-navigate experience. The new website showcases the power of creative flexibility, intentional design, and a strong partnership.
- RELATED: Salem Electric Web Design Case Study
About Powerful
Powerful designs human-centered websites for utilities, focusing on seamless functionality, engaging design, and intuitive user experiences. By combining creativity with collaboration, Powerful helps utilities create distinctive digital platforms that enhance communication, strengthen community ties, and deliver essential services with ease.
About Salem Electric
Founded in 1938, Salem Electric is a member-owned, not-for-profit electric cooperative serving the Willamette Valley in Oregon. Dedicated to providing reliable, renewable electricity, Salem Electric supports its members through sustainable practices, community programs, and educational initiatives.
