RTC Networks Partners with Powerful to Build a Website That Feels Like Home
PARSHALL, ND — A strong connection isn’t just about broadband… It’s about community. That’s why RTC Networks partnered with Powerful to launch a redesigned website that goes beyond delivering information. The new site provides a seamless, intuitive experience while reflecting the cooperative’s deep roots in western North Dakota and eastern Montana.
As a member-owned broadband provider, RTC Networks wanted its website to do more than answer questions—it needed to feel familiar, welcoming, and distinctly local. The redesign prioritizes easy navigation, self-service tools, and updated content, ensuring visitors can quickly find what they need while feeling connected to the cooperative’s mission.
“Our goal was to create a website that’s as approachable and reliable as RTC Networks’ service,” said Annie Watson, project manager at Powerful. “From the moment visitors land on the site, they should feel like they’re in the right place—whether they’re signing up for internet or simply learning more about their cooperative.”
Most visitors come to RTC Networks’ website looking for broadband options. With this in mind, Powerful designed a unique visualized Internet Services page that allows visitors to quickly compare plans without sifting through blocks of text. The page guides them naturally through the decision-making process, using an intuitive layout, iconography, and step-by-step explanations. Once visitors have found the right plan, they are seamlessly led to an online signup form, ensuring they can complete the process without unnecessary frustration or delays.
Beyond functionality, the redesign ensures RTC Networks’ website feels like a true reflection of its service area. The custom illustrated footer is a centerpiece of the new design, celebrating the cooperative’s deep connection to local communities. Featuring landmarks like the New Town Bridge, Kenmare Danish Mill, and the Badlands, as well as nods to agriculture, rodeo culture, and energy industries, the footer brings the spirit of RTC Networks’ service area to life.
This custom design does more than decorate; it reinforces the cooperative’s identity. Every visitor, whether a long-time member or someone discovering RTC Networks for the first time, is reminded that this broadband provider is rooted in the same towns, industries, and traditions that define daily life in the region.
With a modern, accessible, and community-driven design, RTC Networks’ new website ensures members can stay connected online just as easily as they do in person.
- RELATED: RTC Networks Web Design Case Study
About Powerful
Powerful is a leader in designing human-centered websites for utility companies, enhancing digital interactions through innovative design and advanced technology. Their mission is to build lasting partnerships with utility organizations by creating engaging, visitor-friendly digital experiences. Specializing in functionality, visitor experience, and accessibility, Powerful tailors each project to the unique needs of their clients, ensuring websites are visually appealing, intuitive, and easy to navigate. With a focus on humanizing websites, their team is dedicated to understanding the specific challenges and goals of each client, crafting solutions that foster meaningful connections and drive engagement. Through a meticulous design process and commitment to excellence, Powerful helps utilities connect more effectively with their communities, providing websites that both inform and inspire.
About RTC Networks
RTC Networks is a member-owned broadband cooperative dedicated to providing reliable, high-speed internet, phone, and technology services to rural communities in western North Dakota and eastern Montana. Since its founding in 1951, RTC Networks has remained committed to connecting people, businesses, and farms with cutting-edge communication services while honoring its cooperative values. With a focus on innovation, customer service, and community support, RTC Networks continues to bridge the digital divide and enhance everyday life for its member-owners.
