Press Release

Powerful’s Caleigh Pickard Inspires Future Leaders at the NRECA’s Electric Cooperative Youth Tour 2024 2024 in Washington, DC

Caleigh Pickard poses with fellow Youth Tour staff.

WASHINGTON, D.C. – Caleigh Pickard, Senior Project Manager at Powerful, recently served as a Staff Assistant at the NRECA’s Youth Tour 2024 in Washington, D.C. Caleigh played a key role in the facilitation of the program and got to share her inspiring journey from being a Youth Tour participant to her current position at Powerful with a handful of students.

During Youth Tour, Caleigh spoke on a panel at the Youth Tour All-Stars breakfast, addressing around 100 students. Sharing her journey from a Youth Tour participant to her current role at Powerful, she emphasized the opportunities within the cooperative world. “Youth Tour was lifechanging for me,” Caleigh said. “It sparked a passion for public power and cooperatives that has shaped my career and life.”

In her current role at Powerful, Caleigh guides cooperative communicators through website projects, often reconnecting with many of them as they chaperone Youth Tour. Her journey is a testament to the long-lasting impact of the Youth Tour program.

“I am thrilled to share my story with these young leaders,” said Caleigh. “Youth Tour was a pivotal experience for me, and it’s an honor to come full circle, now mentoring the next generation of cooperative enthusiasts. Working at Powerful allows me to stay connected with the cooperative community and support their communication efforts through our web design projects.”

Powerful is proud of Caleigh’s continued contributions and her role in inspiring future leaders. Her story reflects the mission of Powerful and the cooperative spirit that drives the company forward.

“Working with cooperatives is incredibly rewarding,” Caleigh said. “I get to help build vital tools that enable rural America to stay connected and informed. It’s not just about websites and it never was; it’s about making a difference in people’s lives.”

About Powerful

Powerful is a leader in creating human-centric web design for electric cooperatives and their statewide trade associations, enhancing digital interactions through innovative website design and cutting-edge technology. Our mission is to create long-lasting partnerships with utility organizations by humanizing digital experiences through relentless attention to detail and satisfying experiences.

We specialize in web design that goes beyond aesthetics, focusing on functionality, user experience, and accessibility. Each project is meticulously tailored to meet the unique needs of the utility organization we partner with. Our approach ensures that every website is not only visually appealing but also intuitive and easy to navigate, providing a seamless experience for users.

At Powerful, we believe in providing humanized experiences, ensuring that every project is done with care and intention. Our team is dedicated to understanding the specific challenges and goals of our clients, enabling us to deliver solutions that drive engagement and satisfaction. Through our comprehensive design process, we focus on creating websites that are not only effective in delivering information but also foster meaningful connections with users.

Our commitment to excellence and innovation sets us apart, making us a trusted partner for electric cooperatives looking to enhance their digital presence. By prioritizing user experience and leveraging the latest technological advancements, we help our clients achieve their goals and connect more effectively with their audiences.

About the NRECA Youth Tour

The NRECA Youth Tour brings thousands of teens from rural America to the nation’s capital each year, offering them a unique opportunity to learn about historic monuments, meet elected officials, and understand the significance of electric cooperatives. The program aims to educate and inspire the next generation of cooperative leaders.