Powerful Redesigns Okanogan County PUD’s Website to Strengthen Community Connection
OKANOGAN, WA — For a utility that spans 3,200 square miles and supports 14 communities, communication is everything. That’s why Okanogan County Public Utility District (OK PUD) partnered with Powerful to launch a newly redesigned website that makes it easier than ever for customers to access tools, stay informed and engage with their utility.
The new website serves as a digital extension of OK PUD’s local presence, helping unify messaging across four office locations while offering a streamlined, modern experience for more than 20,000 customers. Designed with usability and transparency in mind, the site makes everyday tasks—like paying a bill, starting service or finding board meeting agendas—fast and frustration-free.
“Our goal was to build a site that truly supports OK PUD’s mission,” said Annie Watson, Project Manager at Powerful. “They needed a platform that reflects the way they show up in their communities: approachable, reliable and service-driven. From the homepage layout to the online forms and events calendar, every element is built to help their customers feel informed and connected.”
The site’s new homepage, built on Powerful’s Laurelhurst Promotional blueprint, gives OK PUD a consistent platform to spotlight high-priority services like bill pay, energy assistance programs and sustainability efforts. The design includes bold visual cues and clear calls to action that guide visitors directly to what they need.
To support OK PUD’s goal of keeping content current, Powerful also implemented two of its web apps: the Calendar and Events app and the Agendas and Minutes app. Together, these tools allow OK PUD to easily communicate upcoming meetings, office closures, and community events, while also offering an organized archive of meeting materials for public access.
The new site gives OK PUD a stronger foundation for digital communication and customer service. It brings clarity to their messaging, simplifies everyday interactions, and supports the utility’s commitment to transparency and community connection. With a design built around real customer needs, OK PUD is better equipped to serve its 14 communities—online, in-office, and everywhere in between.
- RELATED: Okanogan PUD Web Design Case Study
About Powerful
Powerful is a leader in designing human-centered websites for utility companies, enhancing digital interactions through innovative design and advanced technology. Their mission is to build lasting partnerships with utility organizations by creating engaging, visitor-friendly digital experiences. Specializing in functionality, visitor experience, and accessibility, Powerful tailors each project to the unique needs of their clients, ensuring websites are visually appealing, intuitive, and easy to navigate. With a focus on humanizing websites, their team is dedicated to understanding the specific challenges and goals of each client, crafting solutions that foster meaningful connections and drive engagement. Through a meticulous design process and commitment to excellence, Powerful helps utilities connect more effectively with their communities, providing websites that both inform and inspire.
About Okanogan PUD
Okanogan County Public Utility District (OK PUD) provides electric and wholesale broadband service to over 20,000 customers across 2,808 square miles in north-central Washington. With offices in Okanogan, Oroville, Tonasket, Omak and Brewster, OK PUD is committed to delivering reliable, affordable service while supporting the communities it serves. The utility is known for some of the lowest power rates in the nation and continues to invest in renewable energy, system improvements, and local partnerships.
