Powerful Redesigns Central Access Website to Expand Broadband Reach in Rural Alabama
PRATSVILLE, AL — A better connection starts with a better question: Can I get service here? With the launch of its newly redesigned website, Central Access—supported by web design partner Powerful—now puts that answer front and center, helping visitors check availability, explore plans, and connect with service in just a few clicks.
Built with rural communities in mind, the new site reflects Central Access’s ongoing commitment to expanding high-speed internet access across Central Alabama. The homepage features a streamlined service checker powered by CrowdFiber, allowing visitors to enter their address and instantly see if fiber is available in their area.
“It was amazing to help the Central Access team create a website that’s dynamic and allows for growth. With website visitors top of mind, we considered looked for an intuitive design with easy to follow navigation filled with up-to-date and relevant content,” said Annie Watson, Project Manager at Powerful. “I am excited to see how the site serves the Central Access team, and continues to provide an avenue to increase subscribers and be the information hub.”
The new Plans & Pricing section gives a clear overview of Central Access’s offerings, with straightforward plan descriptions and expandable Broadband Facts that meet Federal Communications Commission (FCC) transparency standards. These labels are auto-generated through Powerful’s Rate Plans app, helping Central Access stay compliant while delivering on its promise of transparency and clarity.
Behind the scenes, Powerful also implemented a secure Single Sign-On integration using Microsoft credentials. This setup allows Central Access administrators to log into the site using their existing work accounts, streamlining access and reducing the time spent managing logins. With automatic registration and flexible role mapping, the system supports efficient internal workflows while maintaining a high level of security—especially important for teams managing updates across multiple departments.
While the new site adds features that support service growth, it also stays true to what makes Central Access different: local service backed by a legacy of trust. As a subsidiary of Central Alabama Electric Cooperative (CAEC), Central Access continues to serve as a lifeline for communities where reliable internet access is vital for work, education, and everyday life.
About Powerful
Powerful is a leader in designing human-centered websites for utility companies, enhancing digital interactions through innovative design and advanced technology. Their mission is to build lasting partnerships with utility organizations by creating engaging, visitor-friendly digital experiences. Specializing in functionality, visitor experience, and accessibility, Powerful tailors each project to the unique needs of their clients, ensuring websites are visually appealing, intuitive, and easy to navigate. With a focus on humanizing websites, their team is dedicated to understanding the specific challenges and goals of each client, crafting solutions that foster meaningful connections and drive engagement. Through a meticulous design process and commitment to excellence, Powerful helps utilities connect more effectively with their communities, providing websites that both inform and inspire.
About Central Access
Central Access is a broadband provider launched by Central Alabama Electric Cooperative (CAEC) to deliver high-speed fiber internet to rural and underserved communities across Central Alabama. Headquartered in Prattville, Alabama, Central Access was created to bridge the digital divide and provide reliable, affordable connectivity for homes, schools and businesses. Backed by CAEC’s longstanding commitment to service, Central Access combines cutting-edge technology with local care to strengthen the communities it serves.
