Powerful & Randolph EMC Launch Storm-Ready Website Built for Member Needs
ASHEBORO, NC — A website should serve members on their calmest days and their most stressful. Randolph Electric Membership Corporation (EMC) has introduced a redesigned platform built to handle both– supporting everyday services like payments and applications, while delivering rapid outage communication during extreme weather.
Built in partnership with Powerful, the redesigned site features a premium design that emphasizes clarity, function and brand recognition. Key services such as billing, outage reporting and cooperative programs are organized in a practical structure, giving members direct access to information. Visual elements work together to support routine tasks, while dedicated storm features maintain clear communication during high-pressure conditions.
“As Randolph EMC continues to grow, they were going to need a site that was welcoming and had their members in mind,” said Stacey Horton, project manager at Powerful. “By utilizing both promotional and task-oriented elements in their custom design, they could provide site visitors with easy access to the tasks they complete most while promoting services and events to their newer members.”
A central component of the update is the storm mode homepage, which can be activated when severe weather affects the region. The alternate layout places outage reporting, the live outage map and safety information in prominent positions, allowing visitors to move directly to critical resources. Horton said the feature was developed to maintain brand recognition while shifting attention to essential communication. “In the event of an outage, we were also able to implement a storm mode homepage that highlights reporting an outage, the outage map and safety tips,” she said.
The redesign also adapts routine processes by integrating online forms and applications directly into the platform. These additions reduce steps for tasks that previously required separate documents or follow-up communication. Horton said the site seeks to support long-standing members along with individuals who are new to Randolph EMC’s service territory. “I loved how this site turned out and I can’t wait to see its impact on their members,” she said.
The updated platform stands as a tool for practical service and emergency communication, providing a central access point for information members depend on throughout the seasons.
About Powerful
Powerful is a leader in designing human-centered website designs for utility companies, enhancing digital interactions through innovative design and advanced technology. Their mission is to build lasting partnerships with utility organizations by creating engaging, visitor-friendly digital experiences. Specializing in functionality, visitor experience, and accessibility, Powerful tailors each project to the unique needs of their clients, ensuring websites are visually appealing, intuitive, and easy to navigate. With a focus on humanizing websites, their team is dedicated to understanding the specific challenges and goals of each client, crafting solutions that foster meaningful connections and drive engagement. Through a meticulous design process and commitment to excellence, Powerful helps utilities connect more effectively with their communities, providing websites that both inform and inspire.
About Randolph Electric Membership Corporation
Established in 1938, Randolph Electric Membership Corporation is a member-owned cooperative serving central North Carolina. The organization delivers electric service to a range of residential and commercial accounts and participates in initiatives focused on education, safety and community engagement.
