Press Release

Powerful Participates in StoryConnect Conference by WordSouth and Pioneer in Gatlinburg, Tennessee

UPDATE: As of April 19, 2026, Pioneer Utility Resources is no longer an authorized reseller of Powerful’s web design, hosting, and security services. Powerful now bills and supports these utilities directly.


GATLINBURG, TN – Powerful was honored to attend the StoryConnect conference organized by WordSouth and Pioneer Utility Resources in Gatlinburg, Tennessee, on March 1st and 2nd, 2022. Representing Powerful at the conference was Kaytee Horton, who delivered a presentation on website usability and the importance of designing websites to effectively showcase top services and messages.

The conference brought together numerous broadband and electric cooperative providers, fostering a collaborative environment for sharing insights and innovations in the industry. Kaytee’s presentation highlighted Powerful’s commitment to enhancing website visitor experiences and ensuring that critical information is easily accessible on utility websites.

“We are humbly thankful to both the Pioneer and WordSouth teams for inviting us to this exceptional event,” said Charlie Stanley, CEO of Powerful. “The opportunity to present and showcase our services at StoryConnect is invaluable, and we deeply appreciate the chance to engage with so many industry leaders dedicated to advancing broadband and electric cooperative communications.”

Both WordSouth and Pioneer are close affiliates of Powerful, and the conference provided a platform for strengthening these relationships while sharing expertise and learning from peers in the field.

About Powerful

Powerful is a leader in creating human-centric websites for utility companies, enhancing digital interactions through innovative design and cutting-edge technology. Our mission is to create long-lasting partnerships with utility organizations by humanizing digital experiences through relentless attention to detail and satisfying experiences.

We specialize in web design that goes beyond aesthetics, focusing on functionality, user experience, and accessibility. Each project is meticulously tailored to meet the unique needs of the utility organization we partner with. Our approach ensures that every website is not only visually appealing but also intuitive and easy to navigate, providing a seamless experience for users.

At Powerful, we believe in providing humanized experiences, ensuring that every project is done with care and intention. Our team is dedicated to understanding the specific challenges and goals of our clients, enabling us to deliver solutions that drive engagement and satisfaction. Through our comprehensive design process, we focus on creating websites that are not only effective in delivering information but also foster meaningful connections with users.

Our commitment to excellence and innovation sets us apart, making us a trusted partner for utility organizations looking to enhance their digital presence. By prioritizing user experience and leveraging the latest technological advancements, we help our clients achieve their goals and connect more effectively with their audiences.