Powerful Joins NRECA as Associate Member to Deepen Commitment to Electric Cooperatives Nationwide
ARLINGTON, VA — Powerful, a leading partner in human-centered digital experiences and web design for electric cooperatives, is proud to announce its associate membership with the National Rural Electric Cooperative Association (NRECA). With its headquarters in Arlington, Virginia, NRECA represents more than 900 electric cooperatives across the United States. This milestone marks the next natural step in Powerful’s longstanding dedication to serving electric cooperatives at every level, from local distribution co-ops to generation and transmission (G&T) cooperatives, and the statewide associations that support them.
“For years, our team at Powerful has been hyper-focused on helping electric cooperatives elevate their websites and digital presence,” said Charlie Stanley, CEO of Powerful. “Becoming an NRECA associate member reflects our commitment to strengthening these relationships and providing scalable, accessible, and intuitive web design tools that empower co-ops to serve their communities even better.”
Powerful has already collaborated with NRECA through sponsorships, conference participation, and thought leadership, including speaking engagements and panel representation as subject matter experts. By officially joining the association, Powerful reaffirms its commitment to not only support but actively shape the future of digital experiences within the cooperative ecosystem.
As part of this strategic alignment, Powerful aims to:
- Collaborate closely with NRECA and its membership
- Contribute to cooperative innovation through digital transformation
- Continue advocating for user-centric, accessible technology tailored for co-ops
- Empower electric cooperatives to better serve their members and communities
“We believe in putting people first, a value we share deeply with electric cooperatives and with NRECA,” added Stanley. “This membership enhances our ability to support co-ops across the country, ensuring their digital tools and web platforms reflect the same reliability and trust their members have come to expect.”
Powerful looks forward to deepening its relationship with NRECA and furthering its mission of delivering meaningful, lasting partnerships that humanize digital experiences in the utility sector.
About Powerful
Powerful creates exceptional digital experiences tailored for utility organizations, with a strong emphasis on accessibility, intuitive design, and strategic alignment. Rooted in a mission to humanize digital solutions, Powerful partners with electric cooperatives nationwide to build tools and platforms that serve communities and foster long-term impact.
About NRECA
The National Rural Electric Cooperative Association (NRECA), based in Arlington, Virginia, represents over 900 electric cooperatives in 47 states. These co-ops power rural America, delivering electricity and essential services to over 42 million people.
