Powerful Helps Talquin Electric Cooperative Simplify Online Utility Services
QUINCY, FL — Power. Water. Sewer. Talquin Electric Cooperative keeps essential services flowing. Now their new website, designed by Powerful, makes it simple to stay connected to them all in one place.
Talquin partnered with Powerful to build a platform that reflects the full scope of services it offers. With a large and diverse member base, Talquin needed a platform that could support a range of resources while remaining easy to navigate and member-friendly.
“As a large electric co-op that also provides water and sewer services, a great website is key for their members,” said Annie Watson, Project Manager at Powerful.
Powerful implemented its Laurelhurst promotional blueprint — a flexible homepage layout that allows Talquin to feature high-priority services throughout the year. Each section includes a bold headline, image, short description and a link to more information, helping the cooperative spotlight topics like storm preparation, payment options and conservation tips.
“With goals of increasing online tools to reduce member contacts and an easy to navigate design, the Talquin team brought the best of both worlds together on their redesign,” Watson said. “The promotional-based blueprint allows for dedicated spaces to highlight both electric and water resources for their members, while making sure relevant and up-to-date information is front and center.”
Several high-traffic pages, including the Outage Center, Hurricane Preparedness and Ways to Pay, were redesigned as visualized pages. The new layouts break down information into color-coded blocks, icons and skimmable sections– helping members find answers quickly, especially during urgent situations.
The new site also follows Powerful’s STAR Standard— making all content searchable, translatable, accessible and responsive— ensuring it serves members across all devices and abilities. As one example, Talquin transformed its bi-monthly member newsletter, The Current, into web content utilizing Powerful’s News Releases app. The articles, previously available only as PDFs, are now published as individual posts that are easier to browse, read and share.
Power, water and sewer may be the essentials—but how members connect to those services matters, too. With this redesign, Talquin and Powerful have created a website that mirrors the reliability, care and efficiency Talquin delivers every day.
“This was such a fun project and I am excited to see how the Talquin team maximizes their refreshed communication platform,” Watson said.
About Powerful
Powerful is a leader in designing human-centered website designs for utility companies, enhancing digital interactions through innovative design and advanced technology. Their mission is to build lasting partnerships with utility organizations by creating engaging, visitor-friendly digital experiences. Specializing in functionality, visitor experience, and accessibility, Powerful tailors each project to the unique needs of their clients, ensuring websites are visually appealing, intuitive, and easy to navigate. With a focus on humanizing websites, their team is dedicated to understanding the specific challenges and goals of each client, crafting solutions that foster meaningful connections and drive engagement. Through a meticulous design process and commitment to excellence, Powerful helps utilities connect more effectively with their communities, providing websites that both inform and inspire.
About Talquin Electric Cooperative
Talquin Electric Cooperative is a member-owned, not-for-profit utility providing electric, water and wastewater services.Talquin serves thousands of homes and businesses with a mission to enhance the quality of life in the communities it supports through safe, reliable and efficient service.
