Powerful Helps Heartland Propane Ignite a Customer-First Website
GIRARD, KS — Heartland Propane is turning up the heat on customer experience with the launch of its newly redesigned website, created in partnership with Powerful. Fueled by a mission to make everyday tasks easier, the updated site delivers a mobile-first experience that reflects the same dependability customers have come to expect—only now, it’s just a tap/click away.
Serving communities across Eastern Kansas, Western Missouri and Northeast Oklahoma, Heartland Propane has long been known for its reliable delivery and 24/7 support. With more customers reaching for their phones to handle routine tasks, the team saw an opportunity to make those everyday actions—like paying a bill, requesting a delivery or becoming a customer—faster and more accessible on mobile devices.
Heartland Propane is the propane subsidiary of an electric cooperative, and with that comes a focus on community connection and promoting services in a clear, people-first way. The website redesign provided a chance to reflect those values through intuitive design and accessible tools.
“As the propane subsidiary of an electric co-op, promoting services and products is key to success,” said Annie Watson, Project Manager at Powerful. “Using the Springwater promotional-based blueprint, Heartland Propane can do just that with the easy to navigate and intuitive design. With the main goal of the website being to attract new customers, the Heartland Propane team intentionally crafted humanized content to put people first, backed up by their stellar customer service.”
The homepage leads with action—helping visitors get where they need to go in seconds. With bold, tappable links to pay a bill, request delivery or explore service options, the site supports common tasks without delay. The layout is intentionally clean, making it easy to find information from any screen, any time.
More than just a digital upgrade, the new site reflects Heartland Propane’s long-standing commitment to putting people first. It’s functional, familiar and thoughtfully built for the communities they serve.
About Powerful
Powerful is a leader in creating human-centered websites for utility companies and their affiliates, including electric cooperatives and propane providers. With a focus on long-lasting partnerships, Powerful blends intuitive navigation, mobile-first design and visitor-friendly content to deliver websites that are both visually engaging and highly functional. Through thoughtful strategy and a deep understanding of the utility industry, Powerful helps clients like Heartland Propane connect with their communities and create seamless online experiences that support real-world service.
About Heartland Propane
Since 1998, Heartland Propane has proudly served homes, farms and businesses across eastern Kansas, northeast Oklahoma and western Missouri. With a strong network of bulk storage tanks, local delivery drivers and a responsive customer support team, the company is committed to keeping propane delivery dependable and service experiences smooth. Heartland Propane is known for transparent pricing, reliable support and a neighbor-first approach that puts people before profit.
