Powerful & Grayson-Collin Electric Cooperative Introduce Engaging Digital Magazine Experience
VAN ALSTYNE, TX — Grayson-Collin Electric Cooperative (GCEC) is bridging the gap between print and digital with the launch of its new Texas Co-op Power Magazine microsite—developed in partnership with Powerful. The site brings the familiar magazine experience online, offering members a modern, engaging platform to explore monthly issues and featured stories.
The microsite is part of GCEC’s ongoing efforts to connect with its evolving member base and offer more accessible, up-to-date content. Visitors can browse a virtual bookshelf of past issues, click into individual stories, and explore content in a mobile-friendly format that mirrors the look and feel of the co-op’s existing brand.
“As a former co-op communicator, working on Grayson-Collin Electric Co-op’s Texas Co-op Power microsite was a dream,” said Annie Watson, Project Manager at Powerful. “With a goal of reaching different member demographics by bringing their print magazine to a digital platform, they now have a remarkably effective communication tool at their fingertips.”
Each month, GCEC staff can publish new magazine stories through a visitor-friendly process backed by Powerful’s personalized training and support. The archive is organized by issue and designed to be both searchable and easy to navigate—turning every story into a digital touchpoint that keeps members informed and connected.
The homepage, built to capture attention right away, highlights the latest edition and encourages exploration through featured images and headlines. From energy-saving tips and community events to youth features and cooperative updates, the microsite gives GCEC a flexible platform to share the stories that matter most.
“The microsite captures the site visitor’s attention with a thoughtfully designed homepage and an interactive library of magazine archives,” Watson added. “The Grayson-Collin team can now expand the footprint of their magazine to reach a whole new portion of their membership.”
With this launch, GCEC is embracing a communication strategy that honors its history while meeting the needs of a digital-first world. The microsite serves as an extension of the co-op’s mission—keeping members informed, connected, and engaged through stories that reflect the values of the community.
About Powerful
Powerful is a leader in creating human-centric websites for utility companies, enhancing digital interactions through innovative design and cutting-edge technology. Focused on long-lasting partnerships, Powerful humanizes digital experiences with a relentless attention to detail, ensuring that each website is both visually appealing and highly functional. Specializing in web design that prioritizes visitor experience and accessibility, Powerful tailors every project to the unique needs of utility organizations. By blending intuitive navigation with innovative technology, Powerful helps utilities engage their communities and deliver a seamless, satisfying online experience.
About Grayson-Collin Electric Cooperative
Grayson-Collin Electric Cooperative (GCEC) has been serving North Texas since 1937, originally founded as part of the national effort to bring electricity to rural communities through the Rural Electrification Act. Headquartered in Van Alstyne, GCEC remains dedicated to providing reliable, affordable service while adapting to meet the changing needs of its members. As a participating cooperative in Texas Co-op Power Magazine, GCEC shares local stories, energy tips, and community updates with its members each month—both in print and now online through its new digital magazine microsite.
