Powerful Elevates Midland Power Cooperative’s Member Engagement Through Website Redesign
BOONE, IA– A website is more than just an online platform—it’s a first impression, a resource hub, and a vital connection point. For Midland Power Cooperative, serving 9,600 members across 17 Iowa counties, their new website is all of this and more. Designed in partnership with Powerful, the site is tailored to reflect Midland Power’s values, increase member engagement, and enhance operational efficiency.
Midland Power’s updated website focuses on intuitive design, making it easier for members to access key tools like bill payment, outage updates, and information about their community solar program. Built with member priorities in mind, the site’s navigation was designed to align with the cooperative’s analytics, ensuring the most-used resources are easily accessible.
“Midland Power’s team was a joy to work with,” said Leanna Thesken, Project Manager at Powerful. “Their commitment to their members and community truly guided every step of the project. Coming from a rural area myself, I understand how important it is for a website to reflect not just functionality, but the heart of the cooperative spirit. Together, we created a site that balances innovation with the personal touch their members deserve.”
One of the website’s innovative features is a secure Director Portal, which provides Midland Power’s Board of Directors and administrative team with a centralized platform for accessing sensitive documents. Each director has an individual login, allowing them to retrieve meeting agendas, policies, and other confidential materials securely. This ensures that internal information is protected while remaining easily accessible to authorized users, streamlining operations and enhancing governance.
Another highlight of the redesign is the Staff Directory app, which embodies the cooperative spirit and the principle of democratic member control. This feature introduces Midland Power’s leadership with photos, titles, and personal bios, giving members insight into the people who guide their cooperative. Visitors can explore profiles of directors, often recognizing familiar faces as their neighbors, family, or friends. This personal touch emphasizes that Midland Power is not just a utility—it’s a cooperative run by the community, for the community. By making leadership approachable and transparent, the directory fosters trust and reinforces the close-knit, small-town values that Midland Power stands for.
The redesigned website embodies Midland Power Cooperative’s dedication to serving its members with innovation and heart. It provides a modern, secure platform while maintaining the welcoming feel that defines Midland Power’s small-town roots.
About Powerful
Powerful is a leader in creating human-centric websites for utility companies, enhancing digital interactions through innovative design and cutting-edge technology. Focused on long-lasting partnerships, Powerful humanizes digital experiences with a relentless attention to detail, ensuring that each website is both visually appealing and highly functional. Specializing in web design that prioritizes visitor experience and accessibility, Powerful tailors every project to the unique needs of utility organizations. By blending intuitive navigation with innovative technology, Powerful helps utilities engage their communities and deliver a seamless, satisfying online experience.
About Midland Power Cooperative
Midland Power Cooperative is a small yet ambitious member-owned electric utility that serves approximately 9,600 members and maintains over 4,000 miles of distribution line across 17 central Iowa counties. With a history shaped by multiple mergers, Midland Power has embraced innovation while staying true to its rural roots. Guided by a dedicated team of just 50 employees, the cooperative continues to find innovative ways to serve its members with the same care and efficiency as larger utilities, reflecting its commitment to community and progress.
