Powerful and Wood County Electric Cooperative Launch Innovative New Website
QUITMAN, TX – Powerful is pleased to announce the launch of the newly redesigned website for Wood County Electric Cooperative. This collaborative project aimed to create a unique, forward-thinking digital platform that simplifies access to essential services for cooperative members while presenting a modern and progressive image of the cooperative.
The new website features a custom design, making it easy for members to start new service, disconnect service, pay their bills, and get in touch with the cooperative. A key highlight is the dedicated outage information section on the homepage, providing critical updates and reducing call volumes to Wood County Electric Cooperative’s dispatch center during outages.
To ensure a welcoming and personal feel, the website incorporates warm aesthetics and an illustrated footer that captures the charm of the community. This footer includes subtle nods to Wood County Electric’s history, such as the integration of Willie Wiredhand, the cooperative’s long-time mascot.
Throughout the project, Powerful and Wood County Electric Cooperative engaged in deep dives into messaging strategy, feedback sessions, and content refinement. This process involved breaking down complex information into visual elements using iconography, typography, headlines, and micro-animations, making the content more engaging and accessible.
The website also prioritizes online accessibility, following a standard for how utility cooperatives can serve their communities in with a socially responsible approach. Features designed to improve accessibility ensure that all members can easily access important information and services, reinforcing Wood County Electric Cooperative’s commitment to inclusivity and support.
“We are proud to have partnered with Wood County Electric Cooperative on this project,” said Charlie Stanley, CEO at Powerful. “The new website not only meets their goals of modernity and ease of use but also enhances member engagement through innovative design and accessibility features.”
For more details on this project and the innovative solutions implemented, please visit our comprehensive case study of the website redesign for Wood County Electric Cooperative.
