Powerful Aligns Wells Rural Electric Company’s Website Design with Its Local Identity
WELLS, NV — Wells Rural Electric Company’s (WREC) new website starts with a simple idea: reflect the place it serves. In partnership with Powerful, WREC has launched a redesigned site that brings its local identity forward while improving how visitors navigate and engage with key information.
This marks WREC’s third website with Powerful, continuing a long-standing partnership focused on evolving alongside the cooperative’s needs. As WREC’s communication priorities expanded, the opportunity to update its website became clear.
“This being their third site with Powerful, Wells Rural Electric wanted an updated look and feel that more thoroughly represented the communities they served,” said Stacey Horton, Powerful project manager.
A defining feature of the new site is a custom illustrated footer that highlights WREC’s connection to the communities it serves. Rather than relying on generic visuals, the design introduces elements that reflect the region and reinforce a strong sense of place throughout the site.
“By opting into an illustrated footer, they were able to bring together unique elements such as Chimney rock, mining haul trucks, and the railroad to pay tribute to the three towns in their service territory.”
In addition to these design elements, the site introduces visualized pages that make key topics easier to follow and understand. Pages such as Hydro 101, Youth Tour, and Who We Are are structured with clear sections, guided layouts, and supporting visuals that help visitors move through information naturally. “Additionally, by visualizing their Hydro 101, Youth Tour and Who We Are pages, they could highlight their unique story and how they plan to continue supporting their members moving forward,” Horton said.
The homepage also highlights WREC’s current priorities, including promoting SmartHub for account management and increasing awareness of youth programs. These updates help visitors take action while staying informed about available resources.
“As a Nevada-native myself, it was so fun to work on a project close to home and with such a great team!” Horton added.
The redesigned website reflects WREC’s continued focus on serving its members while staying closely tied to the communities at the center of its work.
About Powerful
Powerful is a leader in designing human-centered website designs for utility companies, enhancing digital interactions through innovative design and advanced technology. Their mission is to build lasting partnerships with utility organizations by creating engaging, visitor-friendly digital experiences. Specializing in functionality, visitor experience, and accessibility, Powerful tailors each project to the unique needs of their clients, ensuring websites are visually appealing, intuitive, and easy to navigate. With a focus on humanizing websites, their team is dedicated to understanding the specific challenges and goals of each client, crafting solutions that foster meaningful connections and drive engagement. Through a meticulous design process and commitment to excellence, Powerful helps utilities connect more effectively with their communities, providing websites that both inform and inspire.
About Wells Rural Electric Company
Wells Rural Electric Company (WREC) is a not-for-profit electric cooperative serving northeastern Nevada, providing reliable electric service while supporting the communities and members it serves.
