Old Dominion Electric Cooperative Launches Enhanced Website with Powerful

June 7, 2023

Old Dominion Electric Cooperative (ODEC), a generation and transmission cooperative based in the Glen Allen, Virginia, has launched of their newly redesigned website. Partnering with Powerful, the website combines refreshed design, intuitive navigation, and consolidated content management to better serve their members and stakeholders.

The new website marks a significant improvement in how ODEC engages with its audience. The primary goal was to create a seamless and user-friendly experience, ensuring that website visitors can easily access vital information about ODEC’s operations, energy efficiency programs, and member services. By merging separate sites for the Cooperative Exchange Meeting and the Energize Efficiently program into a single, cohesive platform, the website provides a unified content management system that simplifies updates and maintenance for ODEC staff.

Key Features of the New Website:

Intuitive Design and Navigation: The redesign emphasizes easy navigation to increase user engagement. Visitors can quickly find information on energy efficiency, learn about ODEC’s generation and facilities, and explore details about the cooperative and its members.
Comprehensive Homepage: The homepage showcases top tasks, including accessing energy efficiency resources, understanding the cooperative’s energy mix, and keeping up with the latest news. This focus ensures that critical information is readily available and easy to find.
Virtual Webmaster Services: ODEC has opted to utilize Powerful’s virtual webmaster platform, providing their staff with on-demand resources for website updates. This tool ensures the website remains current and relevant, supporting ODEC’s commitment to providing up-to-date content for their members.
Consolidated Content Management: Combining previously separate websites into one has streamlined content management, making it easier for ODEC staff to maintain and update the site. This consolidation enhances the user experience by providing a centralized location for all relevant information.

“We are thrilled to launch this new website in partnership with ODEC,” said Charlie Stanley, CEO at Powerful. “Our goal was to create a digital space that embodies ODEC’s identity while effectively communicating their diverse operations. The intuitive design and consolidated content management system will significantly enhance user engagement and operational efficiency.”

For a detailed exploration of the design process and the innovative solutions implemented, please visit our case study on the Old Dominion Electric Cooperative website redesign.