Alfalfa Electric Cooperative’s New Website Energizes Engagement with Help from Powerful
CHEROKEE, OK– Alfalfa Electric Cooperative (AEC) is connecting with members in a bold new way. Partnering with Powerful, the cooperative launched a modern website that helps members stay informed and connected.
“When it came to their new website, Alfalfa Electric Cooperative was looking for something bold, friendly, and shared their unique story with new and returning members,” said Stacey, Project Manager at Powerful.
The redesigned website centers on three goals: increasing engagement, improving transparency, and simplifying navigation for every visitor. Built on Powerful’s Springwater blueprint, the site uses bold visuals, clear organization, and intuitive design to encourage exploration. Members can easily access information about billing options, youth programs, and cooperative updates through promotional sections that highlight AEC’s strong community roots.
“By combining our Springwater blueprint with their unique branding and design elements, we were able to create an experience that was fresh and caught site visitors’ attention as soon as they landed on the homepage,” Stacey said.
A standout feature of the project is the department header, which helps distinguish AEC’s electric operations from its subsidiary, AEC Services. AEC Services functions as a professional contractor team offering HVAC installation and repair, licensed electrical work, and insulation. Visitors can toggle between AEC and AEC Services with one click, creating a seamless experience while showcasing the cooperative’s wide range of expertise.
“Additionally, we were able to carry out a similar theme to their AEC Services subsidiary, allowing members to stay engaged as they learn what they have to offer through the homepage promotionals,” Stacey added. “Collaboration on this project was so much fun with the Alfalfa Electric team and I can’t wait to see how they settle into their new digital home!”
The new site transforms cooperative principles into everyday practice. By prioritizing transparency, education, and accessibility, AEC ensures members have the tools and information they need to engage, participate, and shape the future of their cooperative.
About Powerful
Powerful is a leader in designing human-centered website designs for utility companies, enhancing digital interactions through innovative design and advanced technology. Their mission is to build lasting partnerships with utility organizations by creating engaging, visitor-friendly digital experiences. Specializing in functionality, visitor experience, and accessibility, Powerful tailors each project to the unique needs of their clients, ensuring websites are visually appealing, intuitive, and easy to navigate. With a focus on humanizing websites, their team is dedicated to understanding the specific challenges and goals of each client, crafting solutions that foster meaningful connections and drive engagement. Through a meticulous design process and commitment to excellence, Powerful helps utilities connect more effectively with their communities, providing websites that both inform and inspire.
About Alfalfa Electric Cooperative
Established in 1937, Alfalfa Electric Cooperative (AEC) delivers electric service to members across northwest Oklahoma and southern Kansas. Its subsidiary, AEC Services, offers contractor solutions including HVAC, electrical, and insulation work—all designed to keep members’ homes efficient and comfortable.
