Dustin Lippert

Dustin Lippert is a multi-disciplinary designer with a background in marketing and advertising, identity design, and systems design. In his words, he likes to solve visible and invisible problems with visible and invisible solutions.

As the Brand Strategist & Designer at Middle Tennessee Electric, Dustin Lippert played a key role in the cooperative’s rebrand and now works across departments and disciplines to deliver seamless brand integration. To Dustin, brand is not simply a collection of visual assets but instead a visual language that informs every aspect of delivering a better life to the Cooperative’s members.