Case Study
Scroll to preview!
GO-Live Date
November 30, 2020
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Brian Aloisi
Project Manager
Sarah Nelson
Project Manager
Lydia Burris
Footer Illustration
Kaytee Horton
Content Strategy
Kateland Miltner
Design Strategy
Anna Stopa
Design & Layout
Martha Stopa
Content Itegration
Matt Wiggin
Quality Assurance
Nathaniel Robertson
Website Launch
Goals
Overview
Meet Wiregrass Electric Cooperative
Wiregrass Electric Cooperative (WEC) is dedicated to providing quality electrical service and enhancing the quality of life for its members. Established in 1939, WEC has continuously evolved, embracing innovative technology to ensure a progressive future. To further this mission, WEC partnered with Powerful to refresh their website, aiming to improve their online services.
Keeping Content Fresh
Part of WEC’s communication strategy relies on 3 key publications: Alabama Lviing, My Hometown Power, and the CEO Message. These publications are vital in keeping their members informed and engaged. They needed a system that made it easy to post these updates online, maintaining the consistency and timeliness of their communication strategy.
To meet this need, Powerful’s News Releases app offers a streamlined process for posting and updating content. The app’s intuitive interface makes it simple for WEC to keep their site current and reflective of their active role in the community.
With the News Releases app, WEC has been able to maintain a fresh and engaging online presence. The ease of posting and updating content ensures that their members always have access to the latest information and stories
Celebrating Community Spirit
WEC’s mission extends beyond providing electricity; it involves uplifting the local community. The website redesign aimed to reflect this mission by integrating elements that promote the cooperative spirit. The redesign emphasizes WEC’s local pride through a custom illustrated footer. This illustration features unique local elements, including the famous peanut statue.
This design element provides a subtle nod to the area’s unique identity, showcasing landmarks and symbols that hold special significance to WEC’s members. The footer illustration makes the website feel more personal and connected to the community. By incorporating recognizable icons, the website becomes more than just a digital platform; it becomes a celebration of the WEC community itself.
Challenges
WEC sought to create a more personable and engaging online presence for their members. A key challenge was to feature their management team in a way that felt accessible and relatable, encouraging stronger connections between the cooperative and its members. WEC wanted a system that would highlight their staff and streamline communication by making contact information easily accessible.Solutions
Powerful addressed this challenge with their Staff Directory app, a tool designed to humanize utility services by introducing team members through engaging profiles. The app allows WEC to feature their management team prominently, including photos, titles, and email addresses of staff members. This approach provides a friendly and local feel to the website, making it easier for members to put faces to names and feel a stronger connection to the cooperative.Results
The integration of the Staff Directory app has had a positive impact on WEC’s online presence. By showcasing the management team with informative profiles, the cooperative has been able to create a more relatable and trustworthy image. Members can easily find and interact with the staff, creating a sense of community. This improved accessibility and personable presentation of the team have helped WEC build stronger connections with their members.Mobile gallery
Explore the mobile view
Page gallery
Explore the pages
