Why Electrify by Hoosier Energy

Overview

About

Under the direction of Hoosier Energy, Why Electrify provides leading edge information on emerging technologies. The new website serves as an educational platform for electric vehicle technology, rural energy audit programs, emergent tech, smart energy programs, and more.

The website was desired to be interactive, fun, and welcoming. To achieve this look and feel, the visuals needed to be eye-catching and exciting, ultimately prioritizing the target consumer audience. The website’s objective sought to drive consumer behavior and influence them through valuable education and information.

Collaborative Innovation

This website needed to be done from scratch. With no existing site to repurpose, Powerful and Hoosier Energy team members put thought and intention into the process. The design and content strategy required thorough collaboration. Powerful and Hoosier Energy critically assessed the website architecture, layout design, web app priorities, and more.

Through discovery and strategy consults, all stakeholders offered valuable information from multiple sources. Along with Powerful’s expert knowledge of user experience and best practices, the collaborative process created a strong end product.

The website delivers a mix of efficiency resources for residential, agriculture and commercial co-op members and the co-op community at large. The website helps members:

• Understand Hoosier Energy energy generation and renewable energy goals.
• Balance electric vehicle charging options and benefits with parking constraints and commute drawbacks through a content integration with Choose EV.
• See how cooperatives make a difference.
• Learn about Beneficial Electrification.
• Schedule farm energy audits and dig into national agriculture efficiency research.
• Explore environmental stewardship with links to Energy Kids, Science Buddies, Science Fair Projects and more.

Design features include:

• A video background on the homepage cycles through a set of 10 clips on energy generation and technology.
• Data visualization and micro animations break walls of words about Hoosier Energy generation overview and co-op facts to deliver more engaging content.
• The Resource Directory App showcases Hoosier Energy’s membership, driving engaged members to local rebates and utility experts.