Umatilla Electric Cooperative

Overview

A Trusted Partnership, Re-energized

Umatilla Electric Cooperative (UEC) has been powering communities across Northeastern Oregon since 1937, guided by cooperative principles and a strong commitment to improving the quality of life for their members. As a longtime partner of Powerful, UEC turned to the team once again to redesign their website—this time with a goal of refreshing their online presence and better connecting with their members. UEC wanted a modern, intuitive site that emphasized their mission and made it easier for members to access tools, find information quickly, and explore up-to-date content.

A Homepage That Reflects Their Mission

Using a Premium Blueprint as a flexible foundation, Powerful reimagined the homepage to reflect UEC’s strong brand identity and bold, forward-thinking mission. Large, engaging call-to-action buttons now guide visitors toward key tasks like starting or stopping service, accessing outage updates, or learning about annual meetings. Paired with energetic design elements—like the video hero, modern sans-serif fonts, and pops of lime green—the result is a homepage that feels fresh, vibrant, and unmistakably UEC.

News stories are featured in a section called “In the Spotlight,” with bold visual tiles that encourage exploration. The carousel events calendar makes it easy for members to stay informed about what’s happening in the community, while the Outage Center provides quick access to essential tools. Together, these elements support UEC’s commitment to clear communication and responsive service. By blending helpful functionality with visual consistency, the homepage draws visitors in and encourages them to stay awhile—and return often.

Elevating Engagement

At its core, UEC is a cooperative built on member trust. The new site reinforces that relationship by removing friction points and offering a digital experience that’s as supportive and efficient as the team behind it. Whether someone visits the site to check their capital credits or learn about upcoming facility upgrades, the experience is smooth, reliable, and centered on their needs. This boost in engagement ultimately strengthens member satisfaction and uplifts UEC’s mission to invest in services that improve life in the communities they serve.

Modern Tools That Make a Difference

UEC’s refreshed website now includes one of Powerful’s most intuitive web tools: the Capital Credits Lookup. With just a name and a few clicks, members can quickly discover if they have unclaimed capital credits—no spreadsheets, no digging, and no confusion.

Capital credits are a core part of what sets cooperatives like UEC apart, with recent distributions totaling $1.68 million. By integrating this tool into the site, UEC brings this longstanding benefit into technology, ensuring that members can easily access what’s theirs—anytime, anywhere.

Empowering Members with Self-Serve Access

The Capital Credits Lookup tool both streamlines tasks and builds trust. For members who have moved, changed names, or simply lost track of documents, this tool puts them back in the loop with minimal effort. It removes barriers and shows members that their cooperative is thinking ahead. That’s what makes it more than a feature—it’s a reflection of UEC’s cooperative principles in action. By giving members a clear, simple way to find their information, UEC shows that it values transparency, inclusion, and meaningful access for all.