Tri-County Electric Membership Corporation

Scroll to preview arrowScroll to preview!

GO-Live Date

May 22, 2023

Trusted Web Experts

Charlie Stanley Web Solutions Architect
Caleigh Pickard Project Manager
Martha Stopa Design & Layout
Michael Confalone Content Strategy & Training
Joanna Velasquez Content Integration
Katie Morman Content Visualization
Avatar photo
Mehran Aziz Web Developer
Kenneth Kimbrell DNS & Site Launch
Deanna Frimann Resource Allocation
Leanna Thesken Case Study & Marketing


Cooperative System KnowledgeDesign RefreshEasy NavigationIncrease EngagementVisualize Content
Visit Tri-County Electric Membership Corporation


Floor Plan




Tri-County Electric Membership Corporation (EMC) is a member-driven cooperative committed to safely providing reliable and affordable energy, offering superior service, and actively supporting the communities it serves. For over 80 years, Tri-County EMC has uplifted the 7 cooperative principles in their services. They now serve more than 26,000 accounts across 2,671 miles of line.

Emergency Preparedness & Safety

To demonstrate transparency and open communication with its members, Tri-County EMC prioritized creating a clear communication channel between admin and members. During the redesign process, Powerful and Tri-County EMC strategized how to effectively communicate the most important information– outages. To communicate critical content in a highly impactful way, Powerful visualized the Outage Center page.

In the event of an outage, members face frustrations due to the sense of urgency. The visualized Outage Center reduces these frustrations by providing clear and concise information. Interactive features allow members to actively engage with the information. For example, members can easily report an outage through an online form.

Member Engagement

By presenting content in a compelling and interactive manner, Tri-County EMC communicates complex data and concepts in a more accessible and understandable way to members. Visualized pages ultimately facilitate clear and transparent communication between the cooperative and its members. Overall Tri-County EMC’s newly designed website leverages visual elements effectively; improving understanding, increasing member engagement, and driving positive change.


In order to fulfill its mission of providing reliable energy, Tri-County EMC's website needed to provide members with real-time information. To ensure that all website visitors can access important information effectively, Powerful was challenged to integrate online tools to reduce phone calls and emails.


Powerful enhanced Tri-County EMC's communication through visualized pages. The Outage Center communicates critical information in an engaging, easy-to-digest way. Visual elements such as maps and step-by-step processes help reduce any frustration or confusion during an outage.


Now, members can easily find answers to their questions without having to call member services. As a result, members feel seen and heard as their concerns are proactively met by Tri-County EMC's thorough communication efforts. The website empowers members through self-service which reduces the load on administration, allowing them to focus on other complex and urgent inquiries. By delivering a positive experience during outage situations, Tri-County EMC fosters trust with its members.

We strive on making content, engaging, appealing, and ADA compliant. For Tri-County EMC, we made sure that all the images contained alt text or captions to ensure ADA compliance. Our team of experts optimized Tri-County EMC’s content by getting rid of walls of words, moving important information to the top, and breaking up the content into bulleted points. Making content easily readable and accessible to site visitors.

Avatar photo
Joanna Velasquez

Content Strategy & Integration

As the project manager for their website redesign, I couldn't have asked for a better client! Their genuine enthusiasm and collaborative approach made the entire process a true delight. The new site is like a breath of fresh air, with easy navigation and a user-friendly interface. Finding the information you need is a breeze, and everything is just a few clicks away. Tri County Electric Cooperative Association truly understands the importance of a well-designed website, and their active involvement throughout the project was commendable. It was a joy to work with them, and I take pride in being part of the team that brought their vision to life.

Caleigh Pickard

Project Manager

Page gallery

Explore the pages