Trusted Web Experts
Trailwave Fiber is an internet service provider that has gained the trust and confidence of customers in northeast Georgia due to its reliable and consistent service. One of their exclusive advantages is the use of a 100% fiber optic network, which guarantees customers that they will receive the precise internet speed they pay for, without experiencing any buffering or slowing down of their internet, even when multiple devices are connected. Residential customers have a range of service options to choose from, with internet speeds ranging from 200 Mbps to 1 Gig, making it possible to perform activities such as working from home, telemedicine, gaming, and commercial applications.
Transparency Builds Trust
Trailwave Fiber utilizes Powerful’s Rate Plan app which clearly communicates various plans and pricing. Now, Trailwave Fiber’s potential customers can easily find and understand pricing plans, ultimately helping them build trust in the company.
Cultivating Positive Customer Experiences
Clear communication of rates and fees helps prevent any confusion or misunderstanding that can lead to dissatisfaction and negative reviews. When pricing information is easy to find and understand, customers can make informed decisions about which plan is right for them. In comparison, when pricing information is unclear or hard to find, customers may need to contact customer support for assistance. This can be time-consuming and frustrating for both the customer and the administration.
ChallengesWhile approaching the website redesign process, Trailwave Fiber was challenged to maintain brand consistency. As a well-established company with a known brand identity, it was important to ensure that the new website aligns with the existing brand and maintains consistency in specific colors, fonts, and messaging.
SolutionsTo maintain brand consistency throughout the redesign process, Powerful's team of trusted web experts developed a cohesive style guide that outlines design elements including colors, typography, imagery, and messaging. This style guide avoids any inconsistencies that could potentially lead to confusion.
ResultsAs a result of the highly collaborative redesign process, comprehensive and well-rounded design solutions were achieved. Powerful and Trailwave Fiber's teamwork created a website that is not only visually appealing, but also communicates Trailwave Fiber's values and brand identity effectively.
We maintained brand consistency during the website redesign through the use of colors and background images on the homepage/interior banners. We strived to create a website that accurately represents Trailwave Fiber’s values and personality through authentic images. Working with the client was great with effective collaboration, and their new website highlights their high-quality services well!